Apple Pay and NFC
Apple Pay, which features on the iPhone 6 and above, has been a qualified success in the UK - while it hasn't taken off like a rocket, its use is growing, particularly among the young.
A survey of 5,000 by nVest Ventures in summer 2015 found 11 per cent of respondents had already made a purchase in a store with their phone or an app on their smartphone, while 18 per cent said they would be interested in doing so in the future.
Kerry Rheinstein, head of nVest said: "Consumers are looking for alternative payment methods such as Apple Pay for speed and convenience, but also for more control over their finances using synced systems and smart prediction methods."
"Cashless systems allow for greater personalisation of perks and services which underlines the thrust of UK consumer expectation over the coming years," she added.
Additionally, MasterCard's chief emerging payments officer, Ed McLaughlin, told Fortune: "In the UK, I can tap my Apple Watch to pay to get onto the Tube, and that is a great experience. And I think it's those anchor experiences that will build usage around contactless payments."
With more and more retailers and banks supporting Apple Pay transactions, this will likely remain a prime feature in the Apple Watch 2.
