Tesco Mobile offers customers discounts in return for ads

Customers can opt in by downloading an app and will get additional data to cover that used to serve the ads

Tesco Mobile is offering customers the chance to get 3 off their monthly bill if they opt into watching ads on their mobile device.

The service will be available to Android users first and then will roll out to those using Windows Phones shortly after. It will not be offered to iPhone users, because iOS doesn't support mobile platform Unlockd, which will provide the software.

Advertisement - Article continues below

To participate, customers will need to download the app onto their device and opt into receiving the ads. They will only be displayed when the customer is using their device for maximum exposure.

Tesco hasn't revealed how often customers will be asked to view advertising, but it is giving those who opt in an extra 200MB of data every month to cover the data used to serve them.

"This innovative new service is a UK exclusive and we're excited that our customers get to benefit first from this new technology," said Anthony Vollmer, chief executive of Tesco Mobile.

"Customers can choose whether or not this is a service they want to use. Customers can still use ad-blocking software but they now have the option to get value from viewing ads - something that no-one else is doing.

Advertisement
Advertisement - Article continues below

"Imagine if someone gave you some cash or vouchers every time you watched a TV advert. This is not the network taking a stance against ad-blocking but it is about offering choice to our customers."

O2, which owns half of Tesco Mobile has said it is considering taking the opposite approach, however, by using ad blocking technology to prevent advertisers bombarding its customers with spam.

Featured Resources

Preparing for long-term remote working after COVID-19

Learn how to safely and securely enable your remote workforce

Download now

Cloud vs on-premise storage: What’s right for you?

Key considerations driving document storage decisions for businesses

Download now

Staying ahead of the game in the world of data

Create successful marketing campaigns by understanding your customers better

Download now

Transforming productivity

Solutions that facilitate work at full speed

Download now
Advertisement

Recommended

Visit/marketing-comms/social-media/356250/verizon-joins-facebook-advertising-boycott
social media

Verizon joins Facebook advertising boycott

26 Jun 2020
Visit/social-media-marketing/30400/what-is-facebook-advertising-and-facebook-ads
social media marketing

What is Facebook advertising and Facebook ads?

23 Jul 2019

Most Popular

Visit/laptops/29190/how-to-find-ram-speed-size-and-type
Laptops

How to find RAM speed, size and type

24 Jun 2020
Visit/cloud/356260/the-road-to-recovery
Sponsored

The road to recovery

30 Jun 2020
Visit/business-strategy/it-infrastructure/356258/the-growing-case-for-it-flexibility
Sponsored

The growing case for IT flexibility

30 Jun 2020