Is Google planning to release its own smartphone?

Rumours suggest the tech giant is working on its own hardware offering for Android

Android

Google is planning to release its own handset, reports have suggested, putting it in direct competition with Apple's iPhone in the hardware market.

The firm is in talks with various mobile operators about the potential Google-branded handset, reports The Telegraph, with sources indicating the Google wants to move beyond software into design and manufacturing for its own mobile offering.

Advertisement - Article continues below

Ben Wood, an analyst at CCS Insight, said: "They are concerned that Android is fragmenting, that it needs to become a more controlled platform. I think they'll seek to control it more, more like Apple."

Google's Android operating system currently resides on hardware from Samsung, as well as LG and Huawei under the Google Nexus brand. This gives Android the majority of the market, but Apple remains dominant among high-end offerings. It also means that the rollouts of Android versions can be very stilted, with some users waiting months longer than others to receive their update.

The move makes sense in light of Google's hiring of Rick Osterloh to head a new hardware division. The firm will, however, continue to support Nexus smartphones despite its decision to expand in the area.

Google was hit with formal Android antitrust charges by the European Commission earlier in the year, which argued that the company and its mobile operating system has reduced competition in the market, incentivising handset manufacturers to bundle its suites of apps at the expense of others.

Advertisement
Advertisement - Article continues below

Sources say that the new phone will be released before the end of 2016.

Featured Resources

Preparing for long-term remote working after COVID-19

Learn how to safely and securely enable your remote workforce

Download now

Cloud vs on-premise storage: What’s right for you?

Key considerations driving document storage decisions for businesses

Download now

Staying ahead of the game in the world of data

Create successful marketing campaigns by understanding your customers better

Download now

Transforming productivity

Solutions that facilitate work at full speed

Download now
Advertisement

Recommended

Visit/android/28295/how-to-unroot-android
Google Android

How to unroot Android

22 Apr 2020
Visit/network-internet/web-browser/356359/google-chrome-86-update-could-add-28-to-your-battery-life
web browser

Google Chrome 86 update could add 28% to your battery life

6 Jul 2020
Visit/security/privacy/356320/privacy-groups-warn-against-googles-acquisition-of-fitbit
privacy

Privacy groups warn against Google's acquisition of Fitbit

2 Jul 2020
Visit/network-internet/internet-of-things-iot/356310/google-makes-seasonal-savings-free-for-all-nest
Internet of Things (IoT)

Google makes Seasonal Savings free for all Nest owners

1 Jul 2020

Most Popular

Visit/laptops/29190/how-to-find-ram-speed-size-and-type
Laptops

How to find RAM speed, size and type

24 Jun 2020
Visit/cloud/356260/the-road-to-recovery
Sponsored

The road to recovery

30 Jun 2020
Visit/business-strategy/it-infrastructure/356258/the-growing-case-for-it-flexibility
Sponsored

The growing case for IT flexibility

30 Jun 2020