iPhone sales decline 7.7% in Q2 2016

The news comes as customers eagerly await the iPhone 7's launch next month

Fifty per cent of smartphone manufacturers increased their sales in the second quarter of the year, with the notable exception of Apple.

Asian manufacturers Samung, Huawei and Oppo all increased their market share at the expense of the Cupertino firm, which saw a 7.7% decline in sales during Q2 2016, according to the latest figures from analyst house Gartner.

Samsung came out as the overall leader, taking 22.3% of the marketshare, while Apple's fell from 14.6% to 12.9%.

However, Gartner explained this was because demand for premium smartphones such as the iPhone 6S and iPhone 6S Plus declined, allowing Samung, Huawei and Oppo's lower-end devices to pick up the slack. The company's analysts expect Apple to bounce back in the next quarter when it releases the iPhone 7.

Advertisement - Article continues below

"Demand for premium smartphones slowed in the second quarter of 2016 as consumers wait for new hardware launches in the second half of the year," saidAnshul Gupta, research director at Gartner.

The one surprising success was budget manufacturer Oppo. Although the company is not well known, its technologies are far beyond some of the market leaders and this is causing a shift in markets outside of the UK.

"Features such as an anti-shake camera optimised for selfies, and rapid charge technology, helped Oppo carve a niche market for itself and boost sales in a highly competitive and commoditized smartphone market," Gupta added.

Another reason Huawei and Samsung managed to do so well, according to the analysts, is because Android is evolving faster than iOS, making it an attractive option for customers around the world.

"[This] allows Android players to remain at the cutting edge of smartphone technology," saidRoberta Cozza, research director at Gartner.

"Facing a highly commoditised smartphone market, Google's focus is to further expand and diversify the Android platform with additional functionalities, like virtual reality, enabling more-intelligent experiences and reach into wearables, connected home devices, in-car entertainment and TV."

Featured Resources

The essential guide to cloud-based backup and disaster recovery

Support business continuity by building a holistic emergency plan

Download now

Trends in modern data protection

A comprehensive view of the data protection landscape

Download now

How do vulnerabilities get into software?

90% of security incidents result from exploits against defects in software

Download now

Delivering the future of work - now

The CIO’s guide to building the unified digital workspace for today’s hybrid and multi-cloud strategies.

Download now

Most Popular

digital transformation

Boston Dynamics dog-like robots sniff out bombs for Massachusetts police

26 Nov 2019
mergers and acquisitions

Xerox threatens hostile takeover after HP rebuffs $30bn takeover

22 Nov 2019
data breaches

T-Mobile data breach affects more than a million users

25 Nov 2019
Google Android

Samsung Galaxy A90 5G review: Simply the best value 5G phone

22 Nov 2019