Microsoft boss says it missed the boat on mobile

Company's efforts were not responsive enough to customer demands, admits Nadella

Microsoft's CEO Satya Nadella has acknowledged the company wasn't responsive enough when it came to developing mobile phone technologies and that's why it failed to succeed.

Nadella said the company wasn't proactive enough when rivals including Apple and Google were developing their devices.

"We clearly missed the mobile phone, there's no question," Nadella said. "Our goal now is to make sure we grow new categories. The lesson learned for us, was thinking of PC as the hub for all things for all time to come. It was perhaps one of the bigger mistakes we made."

Although Windows 10 Mobile continues to be available for Microsoft fans, no new phones will be developed by Microsoft using the platform.

However, there are rumours that the company could soon be launching a smaller Surface tablet that would cross the boundaries between a tablet and a smartphone, although whether it's going to be more along the lines of a phablet or a smartphone remains to be seen.

Microsoft has instead emphasised its focus in the future will be on virtual reality devices, such as the company's Hololens, which is set to go head to head with the Oculus Rift and HTC Vive.

Nadella said he views the Hololens as the beginning of the 'ultimate computer,' giving people the opportunity to break away from the confines of their equipment into a world that is much bigger and more exciting.

Featured Resources

Seven steps to connect and empower your frontline workers

How business leaders can improve communication with a secure platform

Free download

Create what’s next

The future of collaboration and productivity

Free Download

Leveraging the cloud without relinquishing control

Your data. Their cloud.

Free download

Re-architecting for nonstop innovation

Unlocking productivity, scalability, and lower costs for cloud natives

Free Download

Recommended

Gmail vs Outlook.com: Which one is better?
email providers

Gmail vs Outlook.com: Which one is better?

26 Nov 2021
Business customers can get 30% off the Surface Laptop Go for Black Friday 2021
Laptops

Business customers can get 30% off the Surface Laptop Go for Black Friday 2021

26 Nov 2021
Hackers use SquirrelWaffle malware to hack Exchange servers in new campaign
malware

Hackers use SquirrelWaffle malware to hack Exchange servers in new campaign

22 Nov 2021
Podcast transcript: Can the US take on big tech?
Policy & legislation

Podcast transcript: Can the US take on big tech?

19 Nov 2021

Most Popular

What should you really be asking about your remote access software?
Sponsored

What should you really be asking about your remote access software?

17 Nov 2021
How to speed up Microsoft's Windows 11
Microsoft Windows

How to speed up Microsoft's Windows 11

9 Nov 2021
Nike to take customers into the metaverse with 'NIKELAND'
virtualisation

Nike to take customers into the metaverse with 'NIKELAND'

19 Nov 2021