Microsoft boss says it missed the boat on mobile

Company's efforts were not responsive enough to customer demands, admits Nadella

Microsoft's CEO Satya Nadella has acknowledged the company wasn't responsive enough when it came to developing mobile phone technologies and that's why it failed to succeed.

Nadella said the company wasn't proactive enough when rivals including Apple and Google were developing their devices.

"We clearly missed the mobile phone, there's no question," Nadella said. "Our goal now is to make sure we grow new categories. The lesson learned for us, was thinking of PC as the hub for all things for all time to come. It was perhaps one of the bigger mistakes we made."

Advertisement - Article continues below

Although Windows 10 Mobile continues to be available for Microsoft fans, no new phones will be developed by Microsoft using the platform.

However, there are rumours that the company could soon be launching a smaller Surface tablet that would cross the boundaries between a tablet and a smartphone, although whether it's going to be more along the lines of a phablet or a smartphone remains to be seen.

Microsoft has instead emphasised its focus in the future will be on virtual reality devices, such as the company's Hololens, which is set to go head to head with the Oculus Rift and HTC Vive.

Nadella said he views the Hololens as the beginning of the 'ultimate computer,' giving people the opportunity to break away from the confines of their equipment into a world that is much bigger and more exciting.

Featured Resources

Preparing for long-term remote working after COVID-19

Learn how to safely and securely enable your remote workforce

Download now

Cloud vs on-premise storage: What’s right for you?

Key considerations driving document storage decisions for businesses

Download now

Staying ahead of the game in the world of data

Create successful marketing campaigns by understanding your customers better

Download now

Transforming productivity

Solutions that facilitate work at full speed

Download now
Advertisement

Recommended

Visit/network-internet/web-browser/356369/dont-like-chromium-edge-you-can-revive-legacy-edge
web browser

Don't like Chromium Edge? Here's how to revive the old Edge

7 Jul 2020
Visit/cloud/356294/azure-digital-twins-previews-new-features
Cloud

Microsoft Azure Digital Twins previews new features

30 Jun 2020
Visit/server-storage/data-recovery/356278/microsoft-releases-windows-file-recovery-app
data recovery

Microsoft releases Windows File Recovery app

30 Jun 2020
Visit/mobile/mobile-phones/356088/microsoft-may-unveil-the-dual-screen-surface-duo-next-month
Mobile Phones

Microsoft might release the dual-screen Surface Duo next month

16 Jun 2020

Most Popular

Visit/business/business-operations/356395/nvidia-overtakes-intel-as-most-valuable-us-chipmaker
Business operations

Nvidia overtakes Intel as most valuable US chipmaker

9 Jul 2020
Visit/laptops/29190/how-to-find-ram-speed-size-and-type
Laptops

How to find RAM speed, size and type

24 Jun 2020
Visit/server-storage/servers/356083/the-best-server-solution-for-your-smb
Sponsored

The best server solution for your SMB

26 Jun 2020