Vodafone kills roaming charges across Europe
The news comes just a few months before all networks will need to get rid of roaming charges
Vodafone has just made it a whole lot cheaper to go on holiday in Europe, by completely getting rid of roaming charges when its customers visit the continent.
Following in the footsteps of Three, with its Feel at Home campaign and after mounting pressure from the EU, which has mandated networks must completely abolish roaming charges within the bloc from June, Vodafone has taken action ahead of schedule.
Outside Europe, Vodafone will charge customers 5 a day for using their existing data, minutes and texts, as long as they're in one of the 60 countries selected for the scheme.
Aside from cutting roaming charges, the company has also introduced a number of other changes to the way its network operates, including offering flexible upgrades so customers can upgrade to a new phone after six months and new monthly tariffs with more data.
All these changes have been introduced in response to customer feedback, Vodafone said, in a quest to become the most attractive network for punters.
"Customers have told us they want us and the rest of the industry to change," Nick Jeffery, Vodafone's UK CEO, said. "They want life to be simpler and for us to remove the things which make life stressful so they can live their lives, uninterrupted by these concerns.
"Our new programme will do that over the next few years and will prove our commitment to letting our customers talk, text or stream for a great price, wherever in the world they may be."
Image credit: Bigstock
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