Nokia and Zeiss reignite partnership to capture photo fans

The two companies have restarted their historic collaboration on smartphone cameras

Zeiss-branded cameras could be set to make a return to Nokia smartphones, after HMD Global reinvigorated the partnership between the two companies.

The Finnish firm, which holds the license for producing Nokia-branded devices, has already unveiled three Android devices which are scheduled to hit UK shelves over the next few months.

None of the phones are fitted with Zeiss lenses, but HMD Global has teased a more expensive premium handset, which will presumably have a Zeiss-branded camera.

"Collaborating with Zeiss is an important part of our commitment to always deliver the very best experience for our customers," said HMD Global CEO Arto Nummela. "Our fans want more than a great smartphone camera, they want a complete imaging experience that doesn't just set the standard but redefines it. Our fans expect it and, together with Zeiss, we're delivering it -- co-developed imaging excellence for all."

Advertisement - Article continues below
Advertisement - Article continues below

"Our partnership is built on a solid foundation," added Dr. Matthias Metz, member of the executive board of Zeiss Group. "Together, we look forward to an exciting journey into the future of sophisticated smartphone imaging."

Many of Nokia's older Lumia devices featured Zeiss optics, which contributed to several of the company's handsets become cult classics among photography enthusiasts, such as the beloved Lumia 1020.

Smartphone cameras have become a strong differentiating factor in recent years, with handsets like the OnePlus 5, Google Pixel and Samsung Galaxy S8 all making a big deal of how impressive their snappers are. HMD will no doubt be hoping to use the well-respected Zeiss name to tempt budding photographers away from other devices.

However, it's worth remembering that the lenses alone aren't necessarily a guarantee that the camera will lead to better photos. A large part of what makes smartphone cameras good or bad is the image processing technology that goes on behind the scenes, and that's something that Zeiss has no control over.

Featured Resources

What you need to know about migrating to SAP S/4HANA

Factors to assess how and when to begin migration

Download now

Your enterprise cloud solutions guide

Infrastructure designed to meet your company's IT needs for next-generation cloud applications

Download now

Testing for compliance just became easier

How you can use technology to ensure compliance in your organisation

Download now

Best practices for implementing security awareness training

How to develop a security awareness programme that will actually change behaviour

Download now


Google Android

Nokia 8.1 review: A marvellous mid-range smartphone

11 Feb 2019

Most Popular

data governance

Brexit security talks under threat after UK accused of illegally copying Schengen data

10 Jan 2020
cyber security

If not passwords then what?

8 Jan 2020
Policy & legislation

GDPR and Brexit: How will one affect the other?

9 Jan 2020
web browser

What is HTTP error 503 and how do you fix it?

7 Jan 2020