The iPhone is the most popular smartphone in the UK

The iPhone 7 made up 15% of the total smartphone sales in Q3 2017

The iPhone 7 was the bestselling smartphone in the UK during the third quarter of 2017, with the company taking 34.4% of the total smartphone market share in the period.

Samsung also performed well, taking 34% of the smartphone share, while Huawei snatched 13% and Alcatel 4% of sales according to Counterpoint's research into the bestselling smartphones in Q3.

However, Counterpoint's research also revealed the phone market as a whole remained pretty flat, mostly down to feature phone sales reducing by 8% year on year.

"The Apple iPhone 7 was the bestselling smartphone and contributed to 15% of the total smartphones sold in Q3 2017," research director Peter Richardson, said. "Samsung's Galaxy S8 and S8 Plus were second and third. Samsung also has a strong range across all price bands and it, together with Huawei, provided a strong volume platform that was resilient to attack from most other brands."

He added that although Apple launched a new generation of devices at the end of the quarter, which would usually see a slow-down of a manufacturer's growth, premium device sales continued to grow. This meant Apple was able to dominate the market, contributing the highest market share of all manufacturers.

"The UK is one of the strongest markets for Apple globally and this is reflected in the premium segment's share of the market overall," Richardson said.

Samsung also performed better than some of the more lower-end manufacturers, taking almost a third of the premium smartphone market, confirming it's pretty much a two-horse race at the more expensive end of the mobile pricing scale.

Featured Resources

Digital document processes in 2020: A spotlight on Western Europe

The shift from best practice to business necessity

Download now

Four security considerations for cloud migration

The good, the bad, and the ugly of cloud computing

Download now

VR leads the way in manufacturing

How VR is digitally transforming our world

Download now

Deeper than digital

Top-performing modern enterprises show why more perfect software is fundamental to success

Download now

Recommended

iPhone 12 poses potential security risk for WhatsApp users
Security

iPhone 12 poses potential security risk for WhatsApp users

19 Oct 2020
iPhone 12 lineup official with A14 Bionic chip and 5G support
Mobile Phones

iPhone 12 lineup official with A14 Bionic chip and 5G support

13 Oct 2020
Apple will ship iPhones and other devices from retail stores
logistics

Apple will ship iPhones and other devices from retail stores

12 Oct 2020
iPhone 12 launch event confirmed for 13 October
Mobile Phones

iPhone 12 launch event confirmed for 13 October

7 Oct 2020

Most Popular

The top 12 password-cracking techniques used by hackers
Security

The top 12 password-cracking techniques used by hackers

5 Oct 2020
iPhone 12 lineup official with A14 Bionic chip and 5G support
Mobile Phones

iPhone 12 lineup official with A14 Bionic chip and 5G support

13 Oct 2020
Google blocked record-breaking 2.5Tbps DDoS attack in 2017
Security

Google blocked record-breaking 2.5Tbps DDoS attack in 2017

19 Oct 2020