The iPhone is the most popular smartphone in the UK

The iPhone 7 made up 15% of the total smartphone sales in Q3 2017

The iPhone 7 was the bestselling smartphone in the UK during the third quarter of 2017, with the company taking 34.4% of the total smartphone market share in the period.

Samsung also performed well, taking 34% of the smartphone share, while Huawei snatched 13% and Alcatel 4% of sales according to Counterpoint's research into the bestselling smartphones in Q3.

However, Counterpoint's research also revealed the phone market as a whole remained pretty flat, mostly down to feature phone sales reducing by 8% year on year.

"The Apple iPhone 7 was the bestselling smartphone and contributed to 15% of the total smartphones sold in Q3 2017," research director Peter Richardson, said. "Samsung's Galaxy S8 and S8 Plus were second and third. Samsung also has a strong range across all price bands and it, together with Huawei, provided a strong volume platform that was resilient to attack from most other brands."

He added that although Apple launched a new generation of devices at the end of the quarter, which would usually see a slow-down of a manufacturer's growth, premium device sales continued to grow. This meant Apple was able to dominate the market, contributing the highest market share of all manufacturers.

"The UK is one of the strongest markets for Apple globally and this is reflected in the premium segment's share of the market overall," Richardson said.

Samsung also performed better than some of the more lower-end manufacturers, taking almost a third of the premium smartphone market, confirming it's pretty much a two-horse race at the more expensive end of the mobile pricing scale.

Featured Resources

The definitive guide to warehouse efficiency

Get your free guide to creating efficiencies in the warehouse

Free download

The total economic impact™ of Datto

Cost savings and business benefits of using Datto Integrated Solutions

Download now

Three-step guide to modern customer experience

Support the critical role CX plays in your business

Free download

Ransomware report

The global state of the channel

Download now

Recommended

Podcast transcript: Are foldable phones more than a fad?
Mobile

Podcast transcript: Are foldable phones more than a fad?

17 Sep 2021
The IT Pro Podcast: Are foldable phones more than a fad?
Mobile

The IT Pro Podcast: Are foldable phones more than a fad?

17 Sep 2021
Apple unveils iPhone 13, new iPad, and iPad mini
Mobile

Apple unveils iPhone 13, new iPad, and iPad mini

14 Sep 2021
Are QR codes safe?
QR codes

Are QR codes safe?

13 Sep 2021

Most Popular

How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

17 Sep 2021
What are the pros and cons of AI?
machine learning

What are the pros and cons of AI?

8 Sep 2021
Best MDM solutions 2020
mobile device management (MDM)

Best MDM solutions 2020

17 Sep 2021