The iPhone is the most popular smartphone in the UK

The iPhone 7 made up 15% of the total smartphone sales in Q3 2017

The iPhone 7 was the bestselling smartphone in the UK during the third quarter of 2017, with the company taking 34.4% of the total smartphone market share in the period.

Samsung also performed well, taking 34% of the smartphone share, while Huawei snatched 13% and Alcatel 4% of sales according to Counterpoint's research into the bestselling smartphones in Q3.

However, Counterpoint's research also revealed the phone market as a whole remained pretty flat, mostly down to feature phone sales reducing by 8% year on year.

"The Apple iPhone 7 was the bestselling smartphone and contributed to 15% of the total smartphones sold in Q3 2017," research director Peter Richardson, said. "Samsung's Galaxy S8 and S8 Plus were second and third. Samsung also has a strong range across all price bands and it, together with Huawei, provided a strong volume platform that was resilient to attack from most other brands."

He added that although Apple launched a new generation of devices at the end of the quarter, which would usually see a slow-down of a manufacturer's growth, premium device sales continued to grow. This meant Apple was able to dominate the market, contributing the highest market share of all manufacturers.

"The UK is one of the strongest markets for Apple globally and this is reflected in the premium segment's share of the market overall," Richardson said.

Samsung also performed better than some of the more lower-end manufacturers, taking almost a third of the premium smartphone market, confirming it's pretty much a two-horse race at the more expensive end of the mobile pricing scale.

Featured Resources

Virtual desktops and apps for dummies

An easy guide to virtual desktop infrastructure, end-user computing, and more

Download now

The total economic impact of optimising and managing your hybrid multi-cloud

Cost savings and business benefits of accelerating the cloud journey

Download now

A buyer’s guide for cloud-based phone solutions

Finding the right phone system for your modern business

Download now

What’s next for the education sector?

A new learning experience

Download now

Recommended

Apple doubles down in the US with $430 billion investment
business intelligence (BI)

Apple doubles down in the US with $430 billion investment

27 Apr 2021
iPhone 12 mini review: Mini phone, major fun
Mobile Phones

iPhone 12 mini review: Mini phone, major fun

14 May 2021
Most iPhone users plan to buy Apple AirTags
Hardware

Most iPhone users plan to buy Apple AirTags

13 May 2021
Tech giants lobby US to fund chip production
Hardware

Tech giants lobby US to fund chip production

11 May 2021

Most Popular

KPMG offers staff 'four-day fortnight' in hybrid work plans
flexible working

KPMG offers staff 'four-day fortnight' in hybrid work plans

6 May 2021
Hackers use open source Microsoft dev platform to deliver trojans
Security

Hackers use open source Microsoft dev platform to deliver trojans

14 May 2021
How to move Windows 10 from your old hard drive to SSD
operating systems

How to move Windows 10 from your old hard drive to SSD

30 Apr 2021