The iPhone is the most popular smartphone in the UK

The iPhone 7 made up 15% of the total smartphone sales in Q3 2017

The iPhone 7 was the bestselling smartphone in the UK during the third quarter of 2017, with the company taking 34.4% of the total smartphone market share in the period.

Samsung also performed well, taking 34% of the smartphone share, while Huawei snatched 13% and Alcatel 4% of sales according to Counterpoint's research into the bestselling smartphones in Q3.

However, Counterpoint's research also revealed the phone market as a whole remained pretty flat, mostly down to feature phone sales reducing by 8% year on year.

"The Apple iPhone 7 was the bestselling smartphone and contributed to 15% of the total smartphones sold in Q3 2017," research director Peter Richardson, said. "Samsung's Galaxy S8 and S8 Plus were second and third. Samsung also has a strong range across all price bands and it, together with Huawei, provided a strong volume platform that was resilient to attack from most other brands."

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

He added that although Apple launched a new generation of devices at the end of the quarter, which would usually see a slow-down of a manufacturer's growth, premium device sales continued to grow. This meant Apple was able to dominate the market, contributing the highest market share of all manufacturers.

"The UK is one of the strongest markets for Apple globally and this is reflected in the premium segment's share of the market overall," Richardson said.

Samsung also performed better than some of the more lower-end manufacturers, taking almost a third of the premium smartphone market, confirming it's pretty much a two-horse race at the more expensive end of the mobile pricing scale.

Featured Resources

Digitally perfecting the supply chain

How new technologies are being leveraged to transform the manufacturing supply chain

Download now

Three keys to maximise application migration and modernisation success

Harness the benefits that modernised applications can offer

Download now

Your enterprise cloud solutions guide

Infrastructure designed to meet your company's IT needs for next-generation cloud applications

Download now

The 3 approaches of Breach and Attack Simulation technologies

A guide to the nuances of BAS, helping you stay one step ahead of cyber criminals

Download now
Advertisement

Recommended

Visit/business-strategy/33311/apple-launches-new-tv-gaming-and-finance-services
Business strategy

Apple launches new TV, gaming and finance services

25 Mar 2019
Visit/hardware/laptops/354509/apple-macbook-pro-16in-review-a-little-bigger-a-lot-better
Laptops

Apple MacBook Pro 16in review: A little bigger, a lot better

10 Jan 2020
Visit/mobile/23617/the-best-smartphones-to-buy
Mobile

Best smartphone 2019: Apple, Samsung and OnePlus duke it out

24 Dec 2019
Visit/hardware/354336/the-it-pro-products-of-the-year-2019-all-the-years-best-hardware
Hardware

The IT Pro Products of the Year 2019: All the year’s best hardware

24 Dec 2019

Most Popular

Visit/operating-systems/25802/17-windows-10-problems-and-how-to-fix-them
operating systems

17 Windows 10 problems - and how to fix them

13 Jan 2020
Visit/security/data-breaches/354611/misconfigured-security-command-exposes-250-million-microsoft-customer
data breaches

Misconfigured security command exposes 250 million Microsoft customer records

23 Jan 2020
Visit/microsoft-windows/32066/what-to-do-if-youre-still-running-windows-7
Microsoft Windows

What to do if you're still running Windows 7

14 Jan 2020
Visit/hardware/354584/windows-10-and-the-tools-for-agile-working
Sponsored

Windows 10 and the tools for agile working

20 Jan 2020