Huawei pips Apple to second place in the smartphone market

Chinese phone manufacturer now the second-biggest smartphone purveyor in the world

Huawei shipped more smartphones worldwide than Apple in Q2 of this year, new analytics have established.

Data from IDC, Canalys and Strategy Analytics has revealed that Huawei overtook household name Apple as the second-biggest smartphone purveyor in the world.

The Chinese smartphone company sold a whopping 54 million handsets in the second quarter, beating rival Apple by a country mile -- the latter sold over ten million less, coming in at a nevertheless commendable 41.3 million sales. Meanwhile, titanic Samsung held onto its crown as smartphone king, shifting 73 million units.

The breakdown, according to IDC, is as follows: Samsung held onto 20.9% of the market (despite seeing an 8% decrease in year-on-year growth), with Huawei following with 15.8% (a company record). Apple ended up with a 12.1% share, with Xiaomi and Oppo bringing up the rear.

Reasons behind Huawei's 41% increase in shipments aren't wholly clear, although we'd speculate it was propelled by the company's Honor brand, offering exceptional smartphones for palatable prices.

Infamously, this is something that Apple, for all of its sleek minimalism and world-class marketing, doesn't do. Take the iPhone X, which debuted at just a quid under a quadruple figure price tag. That sub-200 Honor 7X sounds pretty good right about now.

IDC corroborated this, writing that Honor phones are "a key driver of growth for the Chinese tech giant," with Canalys estimating that the line "accounted for two-thirds of the near 16 million jump that Huawei made this quarter".

That's not to say Huawei's premium smartphones aren't faring well; the P20 and P20 Pro drew "strong demand" throughout Q2 also. It's not hard to see why we were blown away by the triple-camera P20 Pro, giving it a glowing five-star review.

However, those revelling in the underdog's triumph should be wary; Apple looks set to release as many as three iPhones this September, amidst much fanfare and anticipation. Sales are expected to skyrocket, making it likely Huawei's triumph will be short-lived. Everybody gets their 15 minutes, and all that...

Picture: Shutterstock

Featured Resources

How to scale your organisation in the cloud

How to overcome common scaling challenges and choose the right scalable cloud service

Download now

The people factor: A critical ingredient for intelligent communications

How to improve communication within your business

Download now

Future of video conferencing

Optimising video conferencing features to achieve business goals

Download now

Improving cyber security for remote working

13 recommendations for security from any location

Download now

Most Popular

How to build a CMS with React and Google Sheets
content management system (CMS)

How to build a CMS with React and Google Sheets

24 Feb 2021
Microsoft Exchange targeted by China-linked hackers
zero-day exploit

Microsoft Exchange targeted by China-linked hackers

3 Mar 2021
How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

26 Feb 2021