O2 pumps £45m into bringing better 4G to rural Britain

The move could increase rural business revenues by up to £141m a year

O2 has invested 45 million to enhance 4G technology across rural areas in the UK, boosting connectivity for up to 250,000 people in communities that currently have a sub-standard service.

The company, owned by Telefonica, explained it could have a significant positive impact on the local economy, potentially increasing revenues by up to 141m a year, or 41 million nationwide. The numbers came from a report commissioned by the company and conducted by researchers at Development Economics.

In total, O2 hopes to add 4G connectivity to 339 rural communities around the country, with industries such as rural manufacturers and transport making the biggest gains from having access to faster mobile broadband services.

"We know mobile has the power to make a real, positive difference to people's lives and businesses in rural communities across Britain. That's why we're proud to be investing in 4G connectivity for more than 330 rural areas by the end of this year," Derek McManus, COO at Telefonica said.

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

"Technology never stands still, which is why we are always looking for the right partners and investing in our future network. Whether trialling 5G to support a future-proof, mobile Britain, or ensuring the remotest parts of rural Britain can connect to 4G, for O2, this is about continuing to invest in all areas not one at the cost of the other."

The initiative is part of a much larger government-led project to connect small communities with faster mobile broadband connections and Digital Minister Margot James explained that O2's efforts haven't gone unnoticed.

"4G coverage is improving all the time, but there's more to do, particularly in rural areas," she said. "We've already reformed planning laws to make it easier and cheaper to install and upgrade digital infrastructure, and it's great to see O2 and the rest of industry responding to ensure more people in rural Britain can share the brilliant benefits of 4G connectivity."

Last year, the telecoms firm installed the first permanent 4G mast in the remote hamlet of Staylittle, in Powys, Wales, helping its businesses and residents access faster mobile data services. 

Featured Resources

What you need to know about migrating to SAP S/4HANA

Factors to assess how and when to begin migration

Download now

Your enterprise cloud solutions guide

Infrastructure designed to meet your company's IT needs for next-generation cloud applications

Download now

Testing for compliance just became easier

How you can use technology to ensure compliance in your organisation

Download now

Best practices for implementing security awareness training

How to develop a security awareness programme that will actually change behaviour

Download now
Advertisement

Most Popular

Visit/policy-legislation/data-governance/354496/brexit-security-talks-under-threat-after-uk-accused-of
data governance

Brexit security talks under threat after UK accused of illegally copying Schengen data

10 Jan 2020
Visit/security/cyber-security/354468/if-not-passwords-then-what
cyber security

If not passwords then what?

8 Jan 2020
Visit/web-browser/30394/what-is-http-error-503-and-how-do-you-fix-it
web browser

What is HTTP error 503 and how do you fix it?

7 Jan 2020
Visit/policy-legislation/31772/gdpr-and-brexit-how-will-one-affect-the-other
Policy & legislation

GDPR and Brexit: How will one affect the other?

9 Jan 2020