IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Apple iOS 7: Fantastic to frustrating...and back again

Ed Jones shares his thoughts – and frustrations – regarding Apple iOS 7

apple ios 7

Eight months on from the radical redesign that is iOS 7, consumers and critics alike remain divided in their opinion of Apple’s latest operating system. From “10 awesome features Apple forgot to mention” to “why iOS 7 flat out sucks”, we’ve seen the full spectrum of responses via the world wide web.

As a veteran consumer of Apple products, and current owner of the iPhone 5, I’ve ventured to both ends of that emotional spectrum during my on-going experience with iOS 7. Today I’ll reflect on that journey and guide you through the good, the bad and the ugly contained within.

First impressions

When I think about my initial experience with new iOS, I’m reminded of a famous saying:

“You never get a second chance to make a first impression.”

Like many, my first impression upon switching from iOS 6 was not a positive one. I felt at odds with such a marked difference in the appearance.

You need only look at the capture of my home screen (yup, that’s Tinder) to realise that same issue holds true today.  The whole visual experience can be quite jarring, with prolonged exposure equivalent to staring at the sun for too long, you look away to find dark spots burned on to your retina from the sheer brightness.

If later iterations of iOS7 get any brighter, one could imagine the iPhone rapidly becoming an alternative to tanning lamps. Users need only disable the screen lock and leave the device on their desk to begin topping up their tan.

It’s like an onion…

First impressions aside, prolonged exposure to iOS 7 begins to reveal some fantastic hidden features. It’ a bit like an onion (yeah, I said it), you continue to peel away the layers and discover a whole new hidden interior.

Below are just a few of my favourite advancements in iOS 7:

Photo Organisation – the Photo App is vastly improved, pictures and videos are automatically placed into groups and collections based on time and location. This makes re-discovery of holiday snaps, or birthday events both quick and easy.

Audio only FaceTime calls – it’s finally possible to make free calls over FaceTime without having to show anyone my ugly mug. My mother is delighted!

Turn-by-turn directions when walking – although you’ll probably end up at the wrong location, Maps will now provide you with turn-by-turn navigation whilst you’re on foot.

Greater integration of gestures – they're everywhere, swipe to unlock your phone, or double tap the home button to bring up your active apps before swiping them up or down to close them. No more aiming for tiny crosses.

Control Centre – has to be my favourite feature, swipe up from the base of the screen to reveal Apple’s new Control Centre. Inside you’ll find quick access to turn on and off core features like music, wi-fi and your trusty torch.

This onion has a few layers you’d rather weren’t included, so here’s a heads up on some features you may like to disable or be aware of:

Reduced battery life – perhaps it’s powering the white dwarf star that is the vibrant screen display, or the new Background App Refresh function, allowing apps to update content in the background, but battery life with the new iOS is greatly reduced. Find yourself a decent guide on how to prolong battery life, or consider investing in a portable power charger, otherwise after 3-4 hours of intensive use you may find yourself stranded in an unfavourable location with zero battery.

The Parallax Effect – nope, not the bad guy in the Green Lantern, but the nausea inducing effect whereby tilting you phone seemingly causes the background wallpaper to move. Avoid this issue by using the “reduce motion” option found in the accessibility section of settings.

Chargers no longer supported – lost your original charger and don’t want to fork out for the overpriced Apple version? Too bad, you may find yourself frustrated (HULK SMASH frustrated) when the non-apple charger greets you with the message "This is not an authorized Apple product and may not be reliable." And refuses to charge.

Final Reflection

Overall iOS 7, in my opinion, is a better operating system. Improvements to the interface, existing features and the inclusion of altogether new features outweigh the friction created by the more quirky functions and reduced battery life.

As for the features and functions, this article still only scrapes the surface; eight months on, I continue to be surprised by the discovery of miniscule design features previously undiscovered. If you have the time I urge you to spend time navigating your phone, and look (I mean really look), you’ll be surprised at what you find.

So for now, I am happy with my operating system, until of course iOS 7.1.2 arrives, where I’ll be forced to re-evaluate my opinion.

Featured Resources

Accelerating AI modernisation with data infrastructure

Generate business value from your AI initiatives

Free Download

Recommendations for managing AI risks

Integrate your external AI tool findings into your broader security programs

Free Download

Modernise your legacy databases in the cloud

An introduction to cloud databases

Free Download

The state of brand protection 2021

A new front opens up in the war for brand safety

Free download

Recommended

Virgin Media O2 Business overhauls its approach to partner development
channel

Virgin Media O2 Business overhauls its approach to partner development

24 Jun 2022
Cloudflare unveils new One Partner Program with zero trust at its core
channel

Cloudflare unveils new One Partner Program with zero trust at its core

24 Jun 2022
UK government opts against regulation for cyber security standards
cyber attacks

UK government opts against regulation for cyber security standards

22 Jun 2022
VIVE announces new VIVE Flow Business Edition
augmented reality (AR)

VIVE announces new VIVE Flow Business Edition

22 Jun 2022

Most Popular

How to boot Windows 11 in Safe Mode
Microsoft Windows

How to boot Windows 11 in Safe Mode

7 Jun 2022
The top programming languages you need to learn for 2022
Careers & training

The top programming languages you need to learn for 2022

23 Jun 2022
Attracting and retaining talent through training
Sponsored

Attracting and retaining talent through training

13 Jun 2022