Google starts appeal against EU antitrust ruling

The company claims the 2017 ruling was wrong "on the law, the facts, and the economics"

Google is set to lay out its arguments today against the European Commission’s decision to fine the company €2.4 billion (£2 billion), in what could be a landmark case for tech companies operating in the EU.

The US tech giant will challenge the 2017 ruling that saw the European Commission prove that Google promoted its own shopping search results over those of smaller European competitors. It then ordered the company to comply with EU regulations of treating competitors equally and create a separate shopping service that would bid against rivals for ad placements at the top of its search page.

On top of that, Google was ordered to pay a record-breaking €2.4 billion in antitrust fines, which it will today attempt to overturn.

Following the ruling, Google general counsel Kent Walker said the company “respectfully disagree[s] with the conclusion announced”.

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

Today, Google had harsher words for the European Commission.

“It is wrong on the law, the facts, and the economics,” the company said in a statement. “Shopping ads have always helped people find the products they are looking for quickly and easily, and helped merchants to reach potential customers.”

The success of Google’s appeal might depend on whether it can prove that self-preferencing is not anti-competitive, and whether Amazon and eBay are to be seen as Google’s competitors.

Over the last decade, the EU has fined Google a total of 8.25 billion (£6.9 billion) in three separate cases, including the market dominance case related to Android. The success can be credited to the relentless efforts of European commissioner for competition Margrethe Vestager in taking on US tech giants for abusing their market power in the EU.

Featured Resources

Digital Risk Report 2020

A global view into the impact of digital transformation on risk and security management

Download now

6 ways your business could suffer if you don’t backup Office 365

Office 365 makes it easy to lose valuable data regularly, unpredictably, unintentionally, and for good

Download now

Get the best out of your workforce

7 steps to unleashing their true potential with robotic process automation

Download now

8 digital best practices for IT professionals

Don't leave anything to chance when going digital

Download now
Advertisement

Most Popular

Visit/mobile/28299/how-to-use-chromecast-without-wi-fi
Mobile

How to use Chromecast without Wi-Fi

5 Feb 2020
Visit/operating-systems/27717/how-to-fix-a-stuck-windows-10-update
operating systems

How to fix a stuck Windows 10 update

12 Feb 2020
Visit/security/34616/the-top-ten-password-cracking-techniques-used-by-hackers
Security

The top ten password-cracking techniques used by hackers

10 Feb 2020
Visit/security/cyber-security/354827/mcafee-researchers-trick-tesla-autopilot-with-a-strip-of-tape
cyber security

McAfee researchers trick Tesla autopilot with a strip of tape

21 Feb 2020