Improving the retail experience with Windows 8

Windows 8 makes it easy to give customers what they want and need.

Retailers today are faced with unprecedented challenges as any visit to the high street will confirm. Empty outlets are common and many will often only be occupied by charity shops or the same old familiar coffee shops as buyers turn to the internet for lowest-possible prices or out-of-town megastores for maximum convenience. Stores that don't have a strong online presence or app struggle against rivals that have a more advanced virtual store-front. Big-name stores have entered bankruptcy or are desperately reinventing themselves to stay relevant. It's a bleak picture but one that is redeemed by opportunity. Supply chains and distribution are now global and the web makes it possible to market and sell to a global audience and scale in line with demand. There are more channels than ever before for consumers and the old virtues of delivering value and great service are as relevant as ever before. Brand and marketing excellence remain powerful differentiators, operational efficiency is a necessity and understanding the dynamics of store layout is persuasive.

It's a buyer's market: armed with product information, pricing comparisons and even knowledge of inventory levels and product refresh cycles, a new breed of super-consumer is emerging. The retailer has to adapt to meet this keen-eyed buyer and somehow resist the race to the bottom' of competing on price alone. Joining up multiple channels to address different types of buyer will be critical and the ultimate aim of delighting consumers remains as relevant as ever.

Click the link below to download the full case study.

Featured Resources

BCDR buyer's guide for MSPs

How to choose a business continuity and disaster recovery solution

Download now

The definitive guide to IT security

Protecting your MSP and your customers

Download now

Cost of a data breach report 2020

Find out what factors help mitigate breach costs

Download now

The complete guide to changing your phone system provider

Optimise your phone system for better business results

Download now

Recommended

The top five essential VSCode extensions for your 2021 setup
programming

The top five essential VSCode extensions for your 2021 setup

6 May 2021
Microsoft launches open source tool Counterfeit to prevent AI hacking
artificial intelligence (AI)

Microsoft launches open source tool Counterfeit to prevent AI hacking

4 May 2021
Sony inks integration deal with chat app Discord
mergers and acquisitions

Sony inks integration deal with chat app Discord

4 May 2021
Microsoft patents tech to combat employee stress
Careers & training

Microsoft patents tech to combat employee stress

28 Apr 2021

Most Popular

Dell patches vulnerability affecting hundreds of computer models worldwide
cyber security

Dell patches vulnerability affecting hundreds of computer models worldwide

5 May 2021
16 ways to speed up your laptop
Laptops

16 ways to speed up your laptop

29 Apr 2021
How to move Windows 10 from your old hard drive to SSD
operating systems

How to move Windows 10 from your old hard drive to SSD

30 Apr 2021