IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Microsoft to drop Windows Phone & Nokia brands?

Microsoft is said to be planning to scrap the Windows Phone and Nokia branding in the wake of the next OS release

According to an internal document leaked to Geek on Gadgets, Microsoft is moving forward with plans to phase out the Windows Phone and Nokia branding after their new OS release.

The company acquired Nokia earlier this year in a $7.2 billion deal, and is said to have been keen to drop the name ever since.

Recently, rumours also emerged that Windows 9, Microsoft's next big operating system, would simply be called Windows,' despite an accidental leak from Microsoft China apparently confirming its name and number ahead of the 30 September launch.

In the leak, it read: "Microsoft's latest OS Windows 9 is coming soon, do you think the start menu at the left bottom will make a comeback?"

This move follows speculation the company is planning to combine app stores across Windows PCs, phones and tablets into one place in 2015, simply dubbing it Windows' without the applicable suffix.

These rumours are supported by the fact that Microsoft has recently stopped using the term Windows Phone in television adverts for new handsets, as well as the increased focus on regular updates for the next OS rather than preparation for Windows 10 and beyond.

In the absence of the Nokia brand as is, the company would be left with the Lumia branding for any premium smartphone releases in the future.

Featured Resources

The state of Salesforce: Future of business

Three articles that look forward into the changing state of Salesforce and the future of business

Free Download

The mighty struggle to migrate SAP to the cloud may be over

A simplified and unified approach to delivering Enterprise Transformation in the cloud

Free Download

The business value of the transformative mainframe

Modernising on the mainframe

Free Download

The Total Economic Impact™ Of IBM FlashSystem

Cost savings and business benefits enabled by FlashSystem

Free Download

Recommended

Microsoft blocking Tutanota users from Teams registration, claims fix unfeasible
Business operations

Microsoft blocking Tutanota users from Teams registration, claims fix unfeasible

8 Aug 2022
Microsoft wins five-year digital transformation deal with Australia’s largest telco
digital transformation

Microsoft wins five-year digital transformation deal with Australia’s largest telco

26 Jul 2022
Slack Connect vs Microsoft Teams Connect: Better than email?
collaboration

Slack Connect vs Microsoft Teams Connect: Better than email?

20 Jul 2022
Microsoft announces simulator for autonomous aircraft development
Cloud

Microsoft announces simulator for autonomous aircraft development

20 Jul 2022

Most Popular

Why convenience is the biggest threat to your security
Sponsored

Why convenience is the biggest threat to your security

8 Aug 2022
How to boot Windows 11 in Safe Mode
Microsoft Windows

How to boot Windows 11 in Safe Mode

29 Jul 2022
Microsoft successfully tests emission-free hydrogen fuel cell system for data centres
data centres

Microsoft successfully tests emission-free hydrogen fuel cell system for data centres

29 Jul 2022