Windows 10 won't boost Microsoft's tablet sales until 2016

Microsoft won’t see benefits of Windows 10 on tablets until 2016, experts say

Windows 10 will not dramatically improve tablet sales for Microsoft for a while, analysts say, with the company unlikely to see the benefits of the new operating system in the sector until late-2016.

Tablet sales will double between now and 2019, CCS Insight told Expert Reviews, but the launch of Windows 10 may not help Microsoft grab a larger section of the tablet market until much later.

Marina Koytcheva, director of forecasting at CCS Insight, said: "Microsoft still runs the risk of failing to convert the wide availability of cheaper Windows tablets into strong growth in unit sales before 2017.

"Windows 10 will take time to make its mark, and developers will need a few months to perfect applications for the new platform. We expect Windows 10 to have little impact on tablet sales before late 2016."

While Apple is undoubtedly winning in the high-end market, she says, and Android dominates users in the mid-range and low-end markets, Windows is catching up.

"Microsoft's decision to scrap its licence fee for Windows devices under nine inches is a major factor," she added. "It has given Windows fresh impetus, as it has spurred manufacturers to produce a better range of devices at a variety of prices."

The firm points to apps as one area where Windows devices struggle against Apple and Android tablets, and where it needs to improve if it hopes to capture a bigger portion of the market.

Microsoft is set to launch the consumer preview of the operating system on 21 January.

Featured Resources

Defeating ransomware with unified security from WatchGuard

How SMBs can defend against the onslaught of ransomware attacks

Free download

The IT expert’s guide to AI and content management

How artificial intelligence and machine learning could be critical to your business

Free download

The path to CX excellence

Four stages to thrive in the experience economy

Free download

Becoming an experience-based business

Your blueprint for a strong digital foundation

Free download

Recommended

Bug fixes and app updates arrive with latest Windows 11 preview build
Microsoft Windows

Bug fixes and app updates arrive with latest Windows 11 preview build

17 Sep 2021
Podcast transcript: Are foldable phones more than a fad?
Mobile

Podcast transcript: Are foldable phones more than a fad?

17 Sep 2021
The IT Pro Podcast: Are foldable phones more than a fad?
Mobile

The IT Pro Podcast: Are foldable phones more than a fad?

17 Sep 2021
16 ways to speed up your laptop
Laptops

16 ways to speed up your laptop

16 Sep 2021

Most Popular

What are the pros and cons of AI?
machine learning

What are the pros and cons of AI?

8 Sep 2021
Apple patches zero-day flaw abused by infamous NSO exploit
exploits

Apple patches zero-day flaw abused by infamous NSO exploit

14 Sep 2021
Hackers develop Linux port of Cobalt Strike for new attacks
Security

Hackers develop Linux port of Cobalt Strike for new attacks

14 Sep 2021