Box CEO: Most internet users will ditch privacy for online services

Exec claims introduction of Californian privacy act won't have much of an impact on businesses

Most people will trade their private data to continue using digital services like Google, Box CEO Aaron Levie said on Thursday. 

Levie made the comments after being asked about the newly enforced California Consumer Privacy Act on CNBC's Closing Bell

He said the legislation will have "huge business-model implications" for internet companies who rely on user data to sell advertisements, especially if a similar law were enacted nationwide. But he added that laws of these sorts probably wouldn't have a major impact on companies, except compliance costs.

The California Consumer Privacy Act is new legislation that came into effect on New Years Day. It's designed to improve the rights and protections afforded to data subjects residing in the US state.

It's considered to be one of the most progressive and strictest data protection laws in US history, mirroring many of the protections provided to EU residents under the GDPR. Its aim is to improve how much control data subjects have over their data and force more transparency from companies that process personal information.

"I do think actually this is going to cause the ultimate test for consumers, to really make the decision and say, 'Is the value we're getting from these services worth possibly some of the data we're giving up?'" said Levie.

"And generally, I think that most consumers will make that trade, because of the fact that these experiences we're getting and the consumer applications we're using do bring a lot of value to our lives."

While services like Google and Facebook do bring value to users, the exchange of personal data for them has always brought up issues of privacy violations, many of which bleed into human rights cases.

In November, Amnesty International claimed mass harvesting of data by the 'big five' companies – Facebook, Amazon, Apple, Microsoft, and Google – was violating people's right to privacy, and restricted freedom of expression.

Featured Resources

2021 Thales access management index: Global edition

The challenges of trusted access in a cloud-first world

Free download

Transforming higher education for the digital era

The future is yours

Free download

Building a cloud-native, hybrid-multi cloud infrastructure

Get ready for hybrid-multi cloud databases, AI, and machine learning workloads

Free download

The next biggest shopping destination is the cloud

Know why retail businesses must move to the cloud

Free Download

Recommended

Microsoft mitigated 'largest ever' 2.4Tbps DDoS attack
distributed denial of service (DDOS)

Microsoft mitigated 'largest ever' 2.4Tbps DDoS attack

12 Oct 2021
TSMC vows not to share sensitive customer data following US request
Policy & legislation

TSMC vows not to share sensitive customer data following US request

7 Oct 2021
US Army selects Palantir to advance Capability Drop 2
Data & insights

US Army selects Palantir to advance Capability Drop 2

6 Oct 2021
Tesla ordered to pay over $130m to former worker after racism lawsuit
Careers & training

Tesla ordered to pay over $130m to former worker after racism lawsuit

5 Oct 2021

Most Popular

Best Linux distros 2021
operating systems

Best Linux distros 2021

11 Oct 2021
Veritas Backup Exec 21.3 review: Covers every angle
backup software

Veritas Backup Exec 21.3 review: Covers every angle

14 Oct 2021
HPE wins networking contract with Birmingham 2022 Commonwealth Games
Network & Internet

HPE wins networking contract with Birmingham 2022 Commonwealth Games

15 Oct 2021