IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

H&M fined £32 million for intrusive employee surveillance

German wing of the fashion retailer violated GDPR by chronicling and sharing employee holiday experiences

Fashion giant H&M has been issued a €35 million fine (roughly £31.9 million) by a German data regulator for violating the privacy of its employees by exploiting their personal data.

Employees working at a Nuremberg-based operations centre, belonging to a German branch of H&M, were subject to the extensive recording of details about their private lives since 2014, actions that have been found in breach of GDPR.

Those who had taken a leave of absence, regardless of its length, were subject to routine ‘welcome back’ meetings during which holiday experiences, as well as symptoms of illnesses and diagnoses, were recorded by the company.

Some supervisors were said to have gained a broad knowledge of their workers’ private lives through personal discussions among themselves, including details on workers’ home lives, serious family issues, and even their private religious beliefs.

Much of this information was stored digitally and was readable, in part, by up to 50 other managers throughout the branch of the company.

These details were gathered and used to build a comprehensive profile of individuals, which also included meticulous evaluations of work performance. These profiles ultimately informed decision-making around their employment status.

"This case documents a serious disregard for employee data protection at the H&M site in Nuremberg,” said Hamburg commissioner for data protection and freedom of information, Prof Dr Johannes Casper. “The amount of the fine imposed is therefore adequate and effective to deter companies from violating the privacy of their employees.

“Management's efforts to compensate those affected on site and to restore confidence in the company as an employer have to be seen expressly positively. The transparent information provided by those responsible and the guarantee of financial compensation certainly show the intention to give the employees the respect and appreciation they deserve as dependent workers in their daily work for their company.”

The regulator was made aware of this practice in October 2019 after a configuration error made the 60GB dataset available to the entire company. The organisation ordered the contents of the network drive to be frozen, and for the data to be handed over in full for evaluation.

Managers at the company explained to the regulator that the data collection was done to improve the way staff profiles are constructed, and to help with "measures and decisions regarding their employment".

Related Resource

Enterprise data protection: A four-step plan

An interactive buyers’ guide and checklist

Download now

The €35,258,707.95 fine issued under GDPR is likely one that H&M may have a right to appeal. If so, this may mean the figure could be reduced in future.

The Information Commissioner’s Office (ICO), for instance, has yet to collect the £183 million and £99 million ‘fines’ levied against BA and Marriott in 2019; instead issuing at the time a “notice of intent” to fine the companies. IT Pro has sought clarity on this point.

Featured Resources

Activation playbook: Deliver data that powers impactful, game-changing campaigns

Bringing together data and technology to drive better business outcomes

Free Download

In unpredictable times, a data strategy is key

Data processes are crucial to guide decisions and drive business growth

Free Download

Achieving resiliency with Everything-as-a-Service (XAAS)

Transforming the enterprise IT landscape

Free Download

What is contextual analytics?

Creating more customer value in HR software applications

Free Download

Most Popular

16 ways to speed up your laptop

16 ways to speed up your laptop

13 May 2022
Europe's first autonomous petrol station opens in Lisbon

Europe's first autonomous petrol station opens in Lisbon

23 May 2022
Linux-based Cheerscrypt ransomware found targeting VMware ESXi servers

Linux-based Cheerscrypt ransomware found targeting VMware ESXi servers

26 May 2022