The IT Pro Podcast: Can codes of conduct save GDPR?

Why proposed revisions to data protection rules may not be necessary

The IT Pro Podcast: Can codes of conduct save GDPR?

Ever since the UK left the EU, data protection has been a hot topic. On the one side government officials on one side argue that current rules are unnecessarily restrictive, while on the other privacy campaigners maintain that any changes to legislation could make it harder for organisations to do business with EU partners.

The solution to this conflict may lie in reinterpreting how we think about GDPR, rather than revising the regulations themselves. The UK’s Data and Marketing Association has suggested that GDPR codes of conduct could be a way to clarify the rules without having to water them down. We’re joined this week by DMA CEO Chris Combemale to discuss this idea, as well as the potential impact the government’s proposed changes to UK data protection laws could have on businesses.

Highlights

“When GDPR came into force, one of the main objectives … was turning the previous data protection legislation from 1998 from a directive, which gave each country the opportunity to have some flexibility, to a regulation, which theoretically means less flexibility nationally ... but in actual fact, every Data Protection Authority across the remaining 27 countries of the EU is interpreting and applying GDPR in a different way. And that is creating huge inconsistency and confusion. So one of the things we're doing [is] trying to create a network of national codes of conduct that harmonise the interpretation in the ways we think are consistent.”

“If you have customers that no longer want to do business with you, for whatever the reason, it's not actually efficient for that company to continue to communicate with you. It's not a productive use of resources, and what companies are trying to do when they're collecting insight about their customers, and understanding what their customers buy, they're trying to find those customers that really do want to have a long term relationship and do want to buy from you frequently and do want to benefit from the things loyalty offers. And that's where companies want to invest their money, because that's what's profitable. So philosophically, then, there is no contradiction between what GDPR asks and what companies are trying to do.”

Read the full transcript here.

Footnotes

Subscribe

Featured Resources

2021 Thales cloud security study

The challenges of cloud data protection and access management in a hybrid and multi cloud world

Free download

IDC agility assessment

The competitive advantage in adaptability

Free Download

Digital transformation insights from CIOs for CIOs

Transformation pilotes, co-pilots, and engineers

Free download

What ITDMs did next - and what they should be doing now

Enable continued collaboration and communication for hybrid workers

Recommended

The IT Pro Podcast: What’s so hard about public sector IT?
public sector

The IT Pro Podcast: What’s so hard about public sector IT?

3 Dec 2021
The IT Pro Podcast: How to beat burnout
business management

The IT Pro Podcast: How to beat burnout

26 Nov 2021
The IT Pro Podcast: Can the US take on big tech?
Policy & legislation

The IT Pro Podcast: Can the US take on big tech?

19 Nov 2021
The IT Pro Podcast: Coping with technical debt
software development

The IT Pro Podcast: Coping with technical debt

12 Nov 2021

Most Popular

What should you really be asking about your remote access software?
Sponsored

What should you really be asking about your remote access software?

17 Nov 2021
What are the pros and cons of AI?
machine learning

What are the pros and cons of AI?

30 Nov 2021
What is single sign-on (SSO)?
single sign-on (SSO)

What is single sign-on (SSO)?

2 Dec 2021