Google to make deleting search history easier for users

Data and privacy controls are now baked into the company's search engine

Google has announced it will put its privacy controls within search, making it easier for users to delete their internet histories.

Dubbed Your Data, the new policy change is aimed at making how Google collects data more transparent, including information on what kind of data it is gathering and what controls Google provides to manage it. It's the latest move forming part of a wider commitment by the company to be open about its data collection policies, with hints at further initiatives to come in the future.

Advertisement - Article continues below

"We're making it easier for you to make decisions about your data directly within the Google products you use every day, starting with Search," said Eric Miraglia, Google's director of product management in the Privacy and Data Protection Office.

"Without ever leaving Search, you can now review and delete your recent Search activity, get quick access to the most relevant privacy controls in your Google Account, and learn more about how Search works with your data."

Miraglia said that up until now, the best way for users to review or manage data, would have been to visit their Google Account.

"Now, we're bringing these controls to you from directly within Search, you can review or delete your Search activity and quickly get back to finding what you were searching for," he said.

Advertisement - Article continues below

He added that Google was also "providing quick access to the privacy controls in your Google Account that are most relevant as you use Search."

Advertisement - Article continues below

The new privacy controls have been launched in Google Search on desktop and mobile web today, and in the Google app for iOS and Android in the coming weeks. Google hopes to expand this to Maps next year.

Google's decision comes at a time when tech companies are coming under increased pressure to openly discuss their data collection and security policies. Apple made a similar move this week when it launched a new privacy-focused website that enables users to search and see what kind of data the company has kept on them. Among the data collected includes calendar entries, photos, reminders, documents, bookmarks, App Store purchases and support and repair history.

Facebook's failure to control data sharing on its platform led to the improper harvesting of 87 million user profiles by analytics firm Cambridge Analytica. Following an investigation, the UK's Information Commissioner's Office issued a fine of 500,000 against Facebook, the highest possible fine under the 1998 Data Protection Act.

Featured Resources

Preparing for long-term remote working after COVID-19

Learn how to safely and securely enable your remote workforce

Download now

Cloud vs on-premise storage: What’s right for you?

Key considerations driving document storage decisions for businesses

Download now

Staying ahead of the game in the world of data

Create successful marketing campaigns by understanding your customers better

Download now

Transforming productivity

Solutions that facilitate work at full speed

Download now


Business strategy

What is a gap analysis?

15 Jul 2020

What is a DDoS attack?

8 Jul 2020

University of California gets fleeced by hackers for $1.14 million

30 Jun 2020
cyber security

Australia announces $1.35 billion investment in cyber security

30 Jun 2020

Most Popular

Careers & training

IBM job ad calls for 12-years of experience with six-year-old Kubernetes

13 Jul 2020
Business operations

Nvidia overtakes Intel as most valuable US chipmaker

9 Jul 2020
cyber attacks

Trump confirms US cyber attack on Russia election trolls

13 Jul 2020