Google claims to block 99.9% of phishing attacks using machine learning

AI deployed to fight fraudsters

Gmail app icon

Google has deployed machine learning technology on its Gmail service that it claims can now block 99.9% of all phishing attempts it detects.

In a blog post, Andy Wen, senior product manager of counter abuse technology at Google, said machine learning had helped Gmail block spam and phishing messages from showing up in a user's inbox with over 99.9% accuracy. 

"This is huge, given that 50-70% of messages that Gmail receives are spam," he said.

Wen explained that this dedicated machine learning model selectively delays messages (less than 0.05% of messages on average) to perform rigorous phishing analysis and further protect user data from compromise.

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

The detection models integrate with the machine learning supporting Safe Browsing, which is used to find and flag suspicious URLs.

"These new models combine a variety of techniques such as reputation and similarity analysis on URLs, allowing us to generate new URL click-time warnings for phishing and malware links," Wen said. "As we find new patterns, our models adapt more quickly than manual systems ever could, and get better with time." 

Gmail users in the enterprise will also be warned when replying to someone outside of their company domain to prevent data loss.

"Now, if you try to respond to someone outside of your company domain, you'll receive a quick warning to make sure you intended to send that email. And because Gmail has contextual intelligence, it knows if the recipient is an existing contact or someone you interact with regularly, to avoid displaying warnings unnecessarily," said Wen.

Google has also introduced improvements that will scan messages for ransomware or polymorphic malware.

"We classify new threats by combining thousands of spam, malware and ransomware signals with attachment heuristics (emails that could be threats based on signals) and sender signatures (already marked malware)," Wen said.

Featured Resources

How inkjet can transform your business

Get more out of your business by investing in the right printing technology

Download now

Journey to a modern workplace with Office 365: which tools and when?

A guide to how Office 365 builds a modern workplace

Download now

Modernise and transform your sales organisation

Learn how a modernised sales process can drive your business

Download now

Your guide to managing cloud transformation risk

Realise the benefits. Mitigate the risks

Download now
Advertisement

Recommended

Visit/email-clients/26076/how-to-recover-deleted-emails-in-gmail
email delivery

How to recover deleted emails in Gmail

20 Jun 2019
Visit/security/internet-security/354417/avast-and-avg-extensions-pulled-from-chrome
internet security

Avast and AVG extensions pulled from Chrome

19 Dec 2019
Visit/business-strategy/careers-training/354419/the-uk-should-follow-finlands-lead-with-it-comes-to-ai
Careers & training

The UK should follow Finland's lead with it comes to AI training

19 Dec 2019
Visit/security/354156/google-confirms-android-cameras-can-be-hijacked-to-spy-on-you
Security

Google confirms Android cameras can be hijacked to spy on you

20 Nov 2019

Most Popular

Visit/mobile/28299/how-to-use-chromecast-without-wi-fi
Mobile

How to use Chromecast without Wi-Fi

5 Feb 2020
Visit/security/34616/the-top-ten-password-cracking-techniques-used-by-hackers
Security

The top ten password-cracking techniques used by hackers

10 Feb 2020
Visit/operating-systems/microsoft-windows/354739/windows-7-bug-blocks-users-from-shutting-down-their-pcs
Microsoft Windows

Windows 7 bug blocks users from shutting down their PCs

10 Feb 2020
Visit/hardware/354723/coronavirus-starts-to-take-its-toll-on-the-tech-industry
Hardware

Coronavirus starts to take its toll on the tech industry

6 Feb 2020