Facebook plans to move Workplace to its own domain

The Slack and Teams rival will be getting its own domain in 2019

Facebook has plans to move its Workplace business site to its own domain in 2019. The social network has been contacting businesses that use Workplace to inform them of the upcoming move, according to a report on CNBC. Companies that use Facebook's alternative to Slack and Microsoft Teams include the likes of Walmart, Starbucks and Chevron.

All the same, Walmart's vice president Joe Park indicated that at least some of the rationale was to reassure business customers that their data is kept apart from the consumer side of things.

Advertisement - Article continues below

"The assurances we got were that data resides outside the consumer version of Facebook, and it's starting from the top to bottom, where they'll even change the domain name to reflect that," Park told CNBC.

The new site will, predictably enough, live on Workplace.com a domain that is now live, but currently used to market the benefits of Facebook's business offering.

Workplace product manager Luke Taylor confirmed the move later in an interview with CNBC, saying "this is something that we want to do from a brand point of view but also something that I think gives our customers more trust in the product itself."

Workplace is now at a point where it needs its own identity, Taylor believes.

Advertisement
Advertisement - Article continues below

"When you look at the Oculuses, Instagrams and even the Facebooks of the world, they all have their own domains and their own brand identity," he said. "As we've seen our growth increase so rapidly and our traction in the market increase, we just felt it was exactly the right time to step forward with our own brand."

Advertisement - Article continues below

While not quite as synonymous with collaborative chat as Slack or Microsoft Teams, Workplaces has got off to a decent start. A year ago, Facebook revealed that more than 30,000 businesses were onboard, and although the company hasn't revealed more recent figures, this latest move suggests a confidence that the business-based product is here to stay.

Featured Resources

The case for a marketing content hub

Transform your digital marketing to deliver customer expectations

Download now

Fast, flexible and compliant e-signatures for global businesses

Be at the forefront of digital transformation with electronic signatures

Download now

Why CEOS should care about the move to SAP S/4HANA

And how they can accelerate business value

Download now

IT faces new security challenges in the wake of COVID-19

Beat the crisis by learning how to secure your network

Download now
Advertisement

Recommended

Visit/careers/29106/what-does-the-future-of-work-look-like
Careers & training

What does the future of work look like?

28 Apr 2020
Visit/software/video-conferencing/355410/zoom-50-adds-256-bit-encryption-and-ui-refresh
video conferencing

Zoom 5.0 adds 256-bit encryption to address security concerns

23 Apr 2020
Visit/security/hacking/355382/whatsapps-flaw-shoulder-surfing
hacking

WhatsApp flaw leaves users open to 'shoulder surfing' attacks

21 Apr 2020
Visit/security/cyber-security/355368/microsoft-builds-ai-to-detect-security-flaws-with-99-accuracy
cyber security

Microsoft AI can detect security flaws with 99% accuracy

20 Apr 2020

Most Popular

Visit/security/34616/the-top-ten-password-cracking-techniques-used-by-hackers
Security

The top ten password-cracking techniques used by hackers

5 May 2020
Visit/mobile/5g/355712/nokia-5g-speed-record
5G

Nokia breaks 5G record with speeds nearing 5Gbps

20 May 2020
Visit/cloud/cloud-computing/355742/microsoft-launches-public-cloud-service-for-health-care
cloud computing

Microsoft launches public cloud service for health care

21 May 2020