Facebook plans to move Workplace to its own domain

The Slack and Teams rival will be getting its own domain in 2019

Facebook has plans to move its Workplace business site to its own domain in 2019. The social network has been contacting businesses that use Workplace to inform them of the upcoming move, according to a report on CNBC. Companies that use Facebook's alternative to Slack and Microsoft Teams include the likes of Walmart, Starbucks and Chevron.

All the same, Walmart's vice president Joe Park indicated that at least some of the rationale was to reassure business customers that their data is kept apart from the consumer side of things.

"The assurances we got were that data resides outside the consumer version of Facebook, and it's starting from the top to bottom, where they'll even change the domain name to reflect that," Park told CNBC.

The new site will, predictably enough, live on Workplace.com a domain that is now live, but currently used to market the benefits of Facebook's business offering.

Advertisement - Article continues below

Workplace product manager Luke Taylor confirmed the move later in an interview with CNBC, saying "this is something that we want to do from a brand point of view but also something that I think gives our customers more trust in the product itself."

Workplace is now at a point where it needs its own identity, Taylor believes.

"When you look at the Oculuses, Instagrams and even the Facebooks of the world, they all have their own domains and their own brand identity," he said. "As we've seen our growth increase so rapidly and our traction in the market increase, we just felt it was exactly the right time to step forward with our own brand."

While not quite as synonymous with collaborative chat as Slack or Microsoft Teams, Workplaces has got off to a decent start. A year ago, Facebook revealed that more than 30,000 businesses were onboard, and although the company hasn't revealed more recent figures, this latest move suggests a confidence that the business-based product is here to stay.

Featured Resources

The IT Pro guide to Windows 10 migration

Everything you need to know for a successful transition

Download now

Managing security risk and compliance in a challenging landscape

How key technology partners grow with your organisation

Download now

Software-defined storage for dummies

Control storage costs, eliminate storage bottlenecks and solve storage management challenges

Download now

6 best practices for escaping ransomware

A complete guide to tackling ransomware attacks

Download now


Business strategy

Benefits of flexible working (including for parents)

3 Dec 2019

Google confirms Android cameras can be hijacked to spy on you

20 Nov 2019
Careers & training

What does the future of work look like?

13 Nov 2019

What is 5G and how far are we from rollout?

29 Oct 2019

Most Popular

identity and access management (IAM)

44 million Microsoft customers found using compromised passwords

6 Dec 2019
Microsoft Azure

Microsoft, not Amazon, is going to win the cloud wars

30 Nov 2019

Five signs that it’s time to retire IT kit

29 Nov 2019

Where modernisation and sustainability meet: A tale of two benefits

25 Nov 2019