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Trend Micro revamps channel partner programme

The cyber security provider's new cloud-focused programme looks to drive profitability for partners

Trend Micro logo

Trend Micro has announced a revamp of its channel partner programme, as the cyber security provider looks to drive profitability and opportunities for partners. 

The refresh has been designed to provide more cloud services resources as well as reward partners with additional discounts for enabling organisations to better secure public cloud computing environments. 

The changes are part of the company's plan to make it more profitable for partners to deploy its security services via authorised distributors, as well as the AWS marketplace or AWS Consulting Partner Private Offer (CPPO) programme.

With digital transformation surging over the last year, Trend Micro says channel partners supporting businesses need a cyber security partner they can trust to help them secure a wide range of application environments with confidence. 

"As a leader in cloud security, Trend Micro is that trusted partner,” said Louise McEvoy, vice president of US Channels for Trend Micro.  “While there is plenty in our new partner program for our solution providers, we’ve turned the page in a new chapter of support for cloud-first channel businesses.” 

With its bolstered cloud-first focus, the revamped programme offers service-orientated pre-sales support, co-selling tools, as well as access to Trend Micro’s cloud security posture management solution Cloud One. 

There are increased deal registration discounts to protect margins, while the firm’s enablement platforms aim to help businesses build their cloud service bundles and grow more profitably on the AWS marketplace. 

Partners have access to Trend Micro’s new white-label cyber security assessment services, cloud risk assessment tool, and can enrol in the Trend Micro professional service partner programme. 

There are also early warning services to help partners build an offering that will help customers respond to and mitigate threats quickly and efficiently.

Additionally, the new Trend Micro channel programme shifts compensation from a tier-based standard discount model to a flat standard discount for all partner types, the provider said.

“Our new programme increases partner profits, provides platforms and tools for partners to build their cloud services, and adds new, streamlined procurement options to help partners meet customers’ needs and build long-term relationships,” McEvoy added. 

“We’ve listened to our partners and evolved our program to advance their cloud security practice and service offerings to help our joint customers operate efficiently in this ever-changing time.”

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