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Nuvias Group boosts Eastern European presence with Netsafe acquisition

Romanian cyber security and networking distributor brings strong presence in Romania, Croatia, Serbia, Slovenia, and Bulgaria

The UK and Europe as seen from space at night.

European distributor Nuvias Group has reinforced its presence in Eastern Europe with the acquisition of Bucharest-based Netsafe for an undisclosed figure.

A value-added cyber security and networking distributor group, Netsafe covers the South-Eastern region of Europe, including Romania, Croatia, Serbia, Slovenia, and Bulgaria. The business brings 15 years of experience to the Nuvias Group, as well as the vendor relationships it has accumulated across the region.

The acquisition follows a strong period of growth for Netsafe, with Its local expertise and leadership helping the firm to grow twofold over the past two years.

In an announcement, Nuvias said Netsafe’s proposition and growth will be boosted by its broad set of scalable financial and service capabilities - enhancing the customer experience for both partners and vendors in the region.

“Nuvias sees significant promise and opportunity in the Eastern European market,” commented Simon England, Nuvias Group CEO. “With Netsafe we have a platform for considerable growth in this region.

“We have a very strong match in our philosophy and approach to specialist value-added distribution, making for a solid base for accelerated growth.”

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The optimism is reinforced by analysts’ views on the regional market, with Canalys forecasting growth of 7% for the Central and Eastern European IT infrastructure and cybersecurity market in 2022. That equates to a potential $4 billion opportunity, Nuvias Group says.

Post-acquisition, Netsafe will continue to operate under its existing brand, it was confirmed, only now it will fall under the Nuvias Group’s umbrella of businesses.

“We are excited about our next chapter as part of the Nuvias Group,” commented Netsafe CEO Doru Manea. “By leveraging Nuvias’ scale and resources we can deliver added value to our partners and customers.

“This is a great recognition of our success and opens a new chapter to further development, with a wealth of new opportunities in an expanding market.”

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