Now onto iPhone 5s *in best Ferrero Rocher ad voice: "Apple you are spoiling us!"*
Not content with that, Apple is also releasing a range of iPhone 5c cases with cut-outs so you can still see the original colour. They'll be $29 a piece.
It'll be available in a range of hues: Blue, white, pink, yellow and green and the shell will be hard-coated polycarbonate with a steel reinforced interior which will double up as an antenna.
Specs now. Four inch Retina display; Apple-designed A6 chip; high-capacity battery (phew); 8MP iSight camera; new FaceTime HD camera on the front; More LTE bands than any other smartphone in the world with up to 100 Mbps download; supports 802.11 a/b/g/n; 2.4GHz and 5GHz and Bluetooth 4.0.
But all good stars must retire from the limelight. Take the stage iPhone 5c. And, instead of lowering the price of the iPhone 5 (as Apple has done before for the previous generation when launching a new one), it's just making the iPhone 5c uber cheap. $99 for the 16GB version and $199 for 32GB on a two-year contract.
Now it's onto the iPhone. iPhone 5 did really well in its first year. Better than any iPhone before it.
These apps feed customers' appetite for productivity (iWork) and creativity (iMovie and iPhoto) says Cook who is now standing in front of a giant screen that says 'Free.' If only he started talking about the new iPhone now - maybe they'd be a chance we could claim he was suggesting it was free. A tech title can dream can't it?!