BlackBerry CEO: "Turnaround won't rely on touchscreen phones"
Ailing smartphone firm aims to return to profit by 2016.
BlackBerry's newly installed chief John Chen hopes the ailing smartphone maker will return to profit by 2016, and revealed plans to build fewer touchscreen devices in future.
Chen was ushered in to replace former BlackBerry CEO Thorsten Heins in November, as part of the firm's ongoing turnaround efforts.
Speaking at the Consumer Electronics Show (CES) in Las Vegas this week, Chen set out his plans to get the company back on track after a tumultuous few years.
They include a renewed focus on winning deals in the enterprise, he revealed, and a return to BlackBerry's roots of developing phones with physical keyboards.
According to a report on Bloomberg, this is because enterprise users prefer to use a physical keyboard, rather than a touchscreen one, to write emails.
"I personally love the keyboards," he told Bloomberg TV. "In the future, the company's phones will predominantly have physical keyboards rather than touchscreens."
Chen's strategy is in stark contrast to BlackBerry's focus 12 months ago, which saw the firm gearing up to release its much-hyped Z10 touchscreen smartphone.
Despite winning favourable reviews, sales of the device were lacklustre.
During a further Q&A session at CES with journalists, Chen warned that turning around BlackBerry will take time and that the company roadmap is still being finalised.
Furthermore, he reportedly told attendees he wants the company to be in the black within four quarters and be in the position to turn a profit by 2016.
The firm's recent manufacturing deal with Foxconn will play a key part in this, he added, because it means the firm is at less risk of being saddled with inventory issues.
In September 2013, BlackBerry was hit with a $934 million inventory charge because of unsold Z10 smartphones.
"Foxconn can be a really great partner, not only to eliminate my inventory risk, but also their ability to penetrate various different markets, call it the developing and emerging markets," he said.
The first device to come off the Foxconn assembly line is likely to be a touchscreen device, he added, but phones with physical keyboards will be the primary focus in future.
Shining light on new 'cool' cloud technologies and their drawbacks
IONOS Cloud Up! Summit, Cloud Technology Session with Russell BarleyWatch now
Build mobile and web apps faster
Three proven tips to accelerate modern app developmentFree download
Reduce the carbon footprint of IT operations up to 88%
A carbon reduction opportunityFree Download
Comparing serverless and server-based technologies
Determining the total cost of ownershipFree download