Visit/marketing-comms/social-media/354207/businesses-should-act-fast-during-upcoming-twitter-purge
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social media

Businesses should act fast during upcoming Twitter purge

Twitter is freeing up dormant accounts, with hugely valuable handles available to the fastest fingers
27 Nov 2019
Visit/marketing-comms/34721/twitter-bans-political-advertising-from-its-platform
Marketing & comms

Twitter bans political advertising from its platform

CEO says AI-based micro-targeting and misinformation are threats to civil discourse
31 Oct 2019
Visit/technology/cryptocurrencies/34685/libra-will-make-facebook-money-through-adverts
cryptocurrencies

Libra will make Facebook money through adverts

Zuckerberg says ad space will be awarded to the highest bidder, potentially raising the cost of online advertisement
24 Oct 2019
Visit/strategy/29259/what-is-your-digital-footprint
data footprint
Business strategy

What is your digital footprint?

Your digital footprint is always growing - so how can you keep it under control?
30 Sep 2019
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Visit/social-media-marketing/30400/what-is-facebook-advertising-and-facebook-ads
social media marketing

What is Facebook advertising and Facebook ads?

We explain why Facebook advertising is a good idea for your business
23 Jul 2019
Visit/analytics/30417/what-is-facebook-analytics-and-how-can-businesses-get-value-from-it
Facebook key
analytics

What is Facebook Analytics?

Google Analytics isn’t the only way to see how your business app or website is performing
23 Jul 2019
Visit/general-data-protection-regulation-gdpr/30967/nine-top-gdpr-tips-for-email-marketing-strategies
Email surveillance
General Data Protection Regulation (GDPR)

Nine top GDPR tips for email marketing strategies

It's not all doom and gloom - here's how you can make GDPR work for you
1 Jul 2019
Visit/social-media/33367/developing-your-social-media-voice-and-following
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social media

Developing your social media voice and following

Learn how to hone a voice that's in line with your brand's tone and goals
2 Apr 2019
Visit/social-media-marketing/33315/choosing-your-social-media-content
social media
social media marketing

Choosing your social media content

The audience for each platform goes to each site for different content. Here's a closer look at each one.
27 Mar 2019
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Visit/social-media-marketing/33251/choosing-the-right-social-media-platform
social media
social media marketing

Choosing the right social media platform

Used correctly, social media can be an effective tool for communicating with prospective and loyal customers
18 Mar 2019
Visit/analytics/30201/how-to-use-twitter-analytics-start-sharing-like-the-pros
Twitter logo on mobile phone
analytics

How to use Twitter analytics: start sharing like the pros

Here’s how to make the most of Twitter’s data analysis tools - and why you need to
21 Feb 2019
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Visit/social-media-marketing/31644/facebook-will-revamp-pages-for-small-businesses-to-fight-declining
social media marketing

Facebook will revamp Pages to benefit small businesses

Snapchat-like stories and 'action buttons' comprise some of the new changes aimed at boosting engagement
7 Aug 2018
Visit/social-media/30243/how-to-get-more-followers-on-twitter-and-why-you-should
social media

How to get more followers on Twitter - and why you should

Having a social media profile is essential for any business - here's how you can grow yours
23 Jul 2018
Visit/general-data-protection-regulation-gdpr/31290/why-gdpr-creates-a-vicious-circle-for-marketers
GDPR readiness
General Data Protection Regulation (GDPR)

Why GDPR creates a "vicious circle" for marketers

Customers will control the forthcoming trust economy, predicts Aprimo
12 Jun 2018
Visit/general-data-protection-regulation-gdpr/30666/facebook-will-allow-adverts-to-target-users-based-on
General Data Protection Regulation (GDPR)

Facebook will allow adverts to target users based on beliefs

The company will also give users opt-ins to use facial recognition to prevent impersonation
1 Mar 2018
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Network & Internet

How to build web traffic without turning to the dark side

You can buy links and likes, but they won’t do you any favours in the long-run
3 Nov 2017
Visit/networking/29850/how-to-build-web-traffic-without-turning-to-the-dark-side
Network & Internet

How to build web traffic without turning to the dark side

You can buy links and likes, but they won’t do you any favours in the long-run
3 Nov 2017
Visit/public-sector/29267/sentences-for-online-hate-crimes-to-match-in-person-offences
public sector

Sentences for online hate crimes to match in-person offences

The CPS will push for stiffer punishments for offenders on social media platforms like Twitter
21 Aug 2017
Visit/strategy/29260/six-skills-you-need-to-be-an-effective-social-media-manager
Business strategy

Six skills you need to be an effective social media manager

Social media has become integral to modern business, so skilled managers are in high demand
18 Aug 2017
Visit/strategy/29222/national-lottery-apologises-after-social-media-initiative-backfires
Business strategy

National Lottery apologises after social media mishap

Users exploit Twitter stunt to leave messages like "Justice for Saville"
15 Aug 2017
Visit/strategy/28411/twitter-ditches-egg-profile-pictures-to-crack-online-abuse
Business strategy

Twitter ditches egg profile pictures to crack online abuse

Company hopes that whisking the old option away will scramble trolls
3 Apr 2017
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Visit/strategy/28290/tim-berners-lee-how-we-can-win-back-the-web
Business strategy

Tim Berners-Lee: How we can win back the web

The public must reject misinformation and keep control of their own data
13 Mar 2017
Visit/strategy/27956/twitter-apologises-after-forcing-people-to-follow-president-trump
Business strategy

Twitter apologises for forcing people to follow Trump

Company blames technical error
23 Jan 2017