social media marketing
What is your digital footprint?
What is your digital footprint?
Your digital footprint is always growing – so we explore how you can keep it under control
21 May 2021
Google accused of colluding with Facebook over advertising auctions
Google accused of colluding with Facebook over advertising auctions
The deal was designed to "kill competition" within the market, a multi-state lawsuit claims
17 Dec 2020
Snapchat now allows you to display subscriber numbers
Snapchat now allows you to display subscriber numbers
This update will help companies to show their influence on their industries
4 Nov 2020
New chatbot and nano influencer services help online sellers
New chatbot and nano influencer services help online sellers
Online sellers will be able to grow brand awareness, boost buying frequency and build brand loyalty
15 Oct 2020
Facebook launches a unified UI for managing small business accounts
Facebook launches a unified UI for managing small business accounts
The social network has also released consumer surveys that show encouraging stats for local SMBs
18 Sep 2020
What is Facebook Analytics?
What is Facebook Analytics?
Google Analytics isn’t the only way to see how your business app or website is performing
10 Jul 2020
Nine top GDPR tips for email marketing strategies
Nine top GDPR tips for email marketing strategies
It's not all doom and gloom – here's how you can make GDPR work for you
17 Apr 2020
Businesses should act fast during upcoming Twitter purge
Businesses should act fast during upcoming Twitter purge
Twitter is freeing up dormant accounts, with hugely valuable handles available to the fastest fingers
27 Nov 2019
Twitter bans political advertising from its platform
Twitter bans political advertising from its platform
CEO says AI-based micro-targeting and misinformation are threats to civil discourse
31 Oct 2019
Libra will make Facebook money through adverts
Libra will make Facebook money through adverts
Zuckerberg says ad space will be awarded to the highest bidder, potentially raising the cost of online advertisement
24 Oct 2019
What is Facebook advertising and Facebook ads?
What is Facebook advertising and Facebook ads?
We explain why Facebook advertising is a good idea for your business
23 Jul 2019
Developing your social media voice and following
Developing your social media voice and following
Learn how to hone a voice that's in line with your brand's tone and goals
2 Apr 2019
Choosing your social media content
Choosing your social media content
The audience for each platform goes to each site for different content. Here's a closer look at each one.
27 Mar 2019
Choosing the right social media platform
Choosing the right social media platform
Used correctly, social media can be an effective tool for communicating with prospective and loyal customers
18 Mar 2019
How to use Twitter analytics: start sharing like the pros
How to use Twitter analytics: start sharing like the pros
Here’s how to make the most of Twitter’s data analysis tools - and why you need to
21 Feb 2019
Facebook will revamp Pages to benefit small businesses
Facebook will revamp Pages to benefit small businesses
Snapchat-like stories and 'action buttons' comprise some of the new changes aimed at boosting engagement
7 Aug 2018
How to get more followers on Twitter - and why you should
How to get more followers on Twitter - and why you should
Having a social media profile is essential for any business - here's how you can grow yours
23 Jul 2018
Why GDPR creates a "vicious circle" for marketers
Why GDPR creates a "vicious circle" for marketers
Customers will control the forthcoming trust economy, predicts Aprimo
12 Jun 2018
Facebook will allow adverts to target users based on beliefs
Facebook will allow adverts to target users based on beliefs
The company will also give users opt-ins to use facial recognition to prevent impersonation
1 Mar 2018
How to build web traffic without turning to the dark side
How to build web traffic without turning to the dark side
You can buy links and likes, but they won’t do you any favours in the long-run
3 Nov 2017
Sentences for online hate crimes to match in-person offences
Sentences for online hate crimes to match in-person offences
The CPS will push for stiffer punishments for offenders on social media platforms like Twitter
21 Aug 2017
Six skills you need to be an effective social media manager
Six skills you need to be an effective social media manager
Social media has become integral to modern business, so skilled managers are in high demand
18 Aug 2017
National Lottery apologises after social media mishap
National Lottery apologises after social media mishap
Users exploit Twitter stunt to leave messages like "Justice for Saville"
15 Aug 2017