IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Salesforce will buy Tableau Software for $15.3bn to augment its analytics

The CRM company sees the purchase as a means to pursue data-powered digital transformation opportunities

Salesforce is set to buy data visualisation company Tableau Software for $15.3 billion (12 billion), as the cloud-centric CRM company looks to boost its analytics capabilities.

The acquisition will be an all-stock deal for Salesforce and is set to be the company's largest to date. It also plays into Salesforce's healthy appetite for purchasing companies that can complement its main cloud services; the company has purchased 60 other firms in just 20 years.

While Salesforce already has its own data analytics service in the form of Salesforce Einstein, once the acquisition is complete Tableau's analytics software is set to augment and expand the CRM platform's scope for delivering analytics and data visualisation.

"Tableau helps people see and understand data, and Salesforce helps people engage and understand customers. It's truly the best of both worlds for our customers--bringing together two critical platforms that every customer needs to understand their world," said Marc Benioff, chairman and co-CEO of Salesforce. "I'm thrilled to welcome Adam [Selipsky, president and CEO of Tableau ] and his team to Salesforce."

Keith Block, co-CEO at Salesforce added: "Data is the foundation of every digital transformation, and the addition of Tableau will accelerate our ability to deliver customer success by enabling a truly unified and powerful view across all of a customer's data."

Selipsky said that by joining Salesforce, Tableau will be able to "help people everywhere see and understand data".

How exactly Salesforce will work Tableau into augmenting analytics services remains to be seen, as Tableau will still operate independently of the Salesforce band and remain in its Seattle headquarters with Selipsky at its helm.

But it will mean Salesforce is set to gain access to Tableau's customer base, numbering some 86,000 organisations worldwide, which include Netflix, Schneider Electric, and Verizon.

The acquisition of Tableau is slated to be completed by the close of Salesforce's third fiscal quarter of its current financial year, which ends 31 October.

Featured Resources

Join the 90% of enterprises accelerating to the cloud

Business transformation through digital modernisation

Free Download

Delivering on demand: Momentum builds toward flexible IT

A modern digital workplace strategy

Free download

Modernise the workforce experience

Actionable insights and an optimised experience for both IT and end users

Free Download

The digital workplace roadmap

A leader's guide to strategy and success

Free Download

Most Popular

Raspberry Pi launches next-gen Pico W microcontroller with networking support
Hardware

Raspberry Pi launches next-gen Pico W microcontroller with networking support

1 Jul 2022
Xerox CEO John Visentin dies unexpectedly aged 59
Careers & training

Xerox CEO John Visentin dies unexpectedly aged 59

30 Jun 2022
Former Uber security chief to face fraud charges over hack coverup
data breaches

Former Uber security chief to face fraud charges over hack coverup

29 Jun 2022