What is Facebook Open Graph?

Open Graph allows developers to create apps with Facebook integration

Latest News

Facebook has made its Open Graph platform available to all businesses who want their apps to gain traction in user Timelines.

The social network also announced 60 fresh apps based on the Open Graph framework were uploaded, including ones from Autotrader and Soundcloud.

Timeline apps are for the activities users want to share with friends. The Autotrader app, for example, will show when users click a 'Want' button next to the make/model homepages of cars.

"The social web has made the traditional peer opinion' that influences peoples' buying behaviour more important than ever," said Ian MacDonald, head of consumer marketing at Autotrader.

"We will have a real-time indication of how in-demand a particular car is via the volume of people indicating that they want' that car."

Businesses interested in developing apps for Timeline integration with Open Graph can point their tech teams towards the tutorial here.

Mike Keating, enterprise solutions director at social media experts Techlightenment, said the impact for marketers lives would be significant.

"Facebook is the biggest thing to happen to marketing for many years - never before have users given so much indication of the brands and the products with which they are engaged. Facebook has changed this forever, allowing marketers to construct content that is truly personalised to an individual," Keating said.

"Implementing this correctly means customers are more likely to interact and engage with the brand and their friends' activity, and consequently amplify the reach of this content by sharing it with their friends."

Featured Resources

Managing security risk and compliance in a challenging landscape

How key technology partners grow with your organisation

Download now

Evaluate your order-to-cash process

15 recommended metrics to benchmark your O2C operations

Download now

AI 360: Hold, fold, or double down?

How AI can benefit your business

Download now

Getting started with Azure Red Hat OpenShift

A developer’s guide to improving application building and deployment capabilities

Download now

Most Popular

IT retailer faces €10.4m GDPR fine for employee surveillance
General Data Protection Regulation (GDPR)

IT retailer faces €10.4m GDPR fine for employee surveillance

18 Jan 2021
Citrix buys Slack competitor Wrike in record $2.25bn deal
collaboration

Citrix buys Slack competitor Wrike in record $2.25bn deal

19 Jan 2021
Should IT departments call time on WhatsApp?
communications

Should IT departments call time on WhatsApp?

15 Jan 2021