Okta to buy automation startup Azuqua for $52.2m

Azuqua's workflow automation will be integrated into Okta's workplace software

FInger reaching out to touch a button with cogs on it, blue tech automation theme

Okta has announced it will buy Seattle-based automation business Azuqua in a deal worth $52.5 million.

The startup has developed the technology to integrate data stored on different databases into one system; for example, CRM platforms, employee management or other places where data often sits without being used or analysed.

Okta's CEO, Todd McKinnon hasn't revealed exactly how Okta will use Azuqua's Workflow automation tech, only that it'll "supercharge it", but it's likely it will be added to Okta's workforce identity software, potentially synching employee details across a business's HR and payroll applications.

Other potential uses are for customer management, helping Okta move into the consumer data management space - a move enabled by the acquisition of Stormpath two years ago.

Advertisement - Article continues below
Advertisement - Article continues below

Azuqua's existing customers will become Okta's, and the company will ensure those already using the tech are fully supported during the transfer. They will then be moved over to Okta's lifecycle management platform.

"Strategically, we're pretty excited about where this positions us next to Microsoft and Salesforce," McKinnon told Fortune.

Azuqua has attracted a lot of investment from venture capitalists and was started up by ex-Microsoft employees, making it a pretty solid company to place bets on. However, one of its founders - chief technology officer, Craig Unger left last year to set up another automation business focusing on workplace compliance.

"With Okta and Azuqua, IT teams will be able to use pre-built connectors and logic to create streamlined identity processes and increase operational speed," Okta co-founder and COO Frederic Kerrest said.

"And, product teams will be able to embed this technology in their own applications alongside Okta's core authentication and user management technology to buildintegrated customer experiences."

Featured Resources

How inkjet can transform your business

Get more out of your business by investing in the right printing technology

Download now

Journey to a modern workplace with Office 365: which tools and when?

A guide to how Office 365 builds a modern workplace

Download now

Modernise and transform your sales organisation

Learn how a modernised sales process can drive your business

Download now

Your guide to managing cloud transformation risk

Realise the benefits. Mitigate the risks

Download now

Most Popular

cloud computing

Google Cloud snaps up multi-cloud analytics platform for $2.6bn

13 Feb 2020

How to use Chromecast without Wi-Fi

5 Feb 2020
Microsoft Azure

Microsoft Azure is a testament to Satya Nadella’s strategic nouse

14 Feb 2020
operating systems

How to fix a stuck Windows 10 update

12 Feb 2020