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SnapLogic unveils new Partner Connect Programme

The new initiative will help partners capitalise on market opportunity for enterprise automation

A hand reaching out to a screen which displays automation options

SnapLogic has announced a revamped partner programme which the intelligent integration platform provider says will help partners capitalise on market opportunity for enterprise automation.

The new Partner Connect Programme aims to help technology, OEM and consulting partners to differentiate themselves through vertical and functional specialisations, with the help of SnapLogic’s marketing and digital infrastructure tools.

The streamlined initiative also categorises partner expertise into three areas: Integrated Platform as a Service (iPaaS), enterprise automation and cloud modernisation. SnapLogic says this will enable the right partners to be brought in to support the right customer use cases.

Essentially, partners can utilise SnapLogic’s low-code platform to quickly build integrations on behalf of its clients – saving them time and effort that can be applied to other areas of the business.

“Increasingly, businesses are tying their growth and success to digitally transforming their operations – which means an increased need for intelligent integration and enterprise automation,” said Jason Wakeam, vice president of business development and OEM sales at SnapLogic.

“We’ve designed this program to make it easy and effective for our partners to join, get onboarded and trained, collaborate with us, and quickly realise revenue from these growing opportunities.”

The new-look Partner Connect Programme has been separated into three partnership tiers – Registered, Advanced, and Premier. The Registered category has been designed as an entry-level tier for new partners, while Advanced is for those that have already built successful integrations with SnapLogic and will provide access to the firm’s sandbox environment. The Premier tier is for those with the strongest level of engagement with SnapLogic.

The provider says it is now actively recruiting new technology, consulting and OEM partners for collaborative customer engagements.

“We’ve specifically designed the Partner Connect Program with a partner-first mentality,” Wakeam continued. “Our sales team is compensated directly for collaborating with partners, eliminating any chance of channel conflict, and ensuring that our joint end-user customers are presented with the strongest, most valuable solutions possible. 

“We aim to make our partners productive and, most importantly, profitable.”

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