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Qualtrics to hire 1,000 new staff in European expansion

The move includes the doubling in size of its regional HQ in Dublin

Europe map

Qualtrics XM is to hire 1,000 new staff in Europe, as the online survey specialist looks to increase its presence across Europe, the Middle East, and Africa.

The Utah-based firm said it plans to double the size of its regional headquarters in Dublin in early 2022, with hires being completed by 2024.

Qualtrics already employs 300 staff in the Irish capital, with this EMEA investment now set to take that total up to around 650 by the target date. The other hires will take place in London, Paris, Munich, Amsterdam, and Krakow.

The announcement follows a hike in demand for Qualtrics’ services, as the COVID-19 pandemic has fuelled a surge in people working remotely. Additionally, the company says it’s becoming harder to satisfy customers and staff alike.

"Switching costs have never been lower to move from one organisation that you do business with to another - it's often within one click," Qualtrics CEO Zig Serafin told Reuters.

"As a result, every leader is figuring out how to keep employees and how to find new customers - and keep the customers that they have."

Based in Utah in the US, Qualtrics is majority-owned by software giant SAP and counts Merck, Airbus, and the Financial Times among its pool of 2,500 clients.

The firm offers an “experience management” platform, which is designed to enable clients to address concerns expressed by both customers and staff in real time.

Qualtrics did not give a regional sales breakdown but said it is targeting an addressable market of $60 billion. The provider has also revealed that it expects to achieve revenue of $1 billion in 2021 and has recently announced a $1.1 billion takeover of conversational analytics company Clarabridge as part of its growth strategy.

Serafin said its prospects in Europe were strong, with the company’s Dublin base to play a key role in its progress over the coming years, speaking in an interview with the Irish Independent.

“I’d say that we’ve never been more committed to what we’re doing in Ireland. There are things we’re doing there that are critical to our strategy,” he said. “While our new headquarters in Dublin will double our presence there, it’s now doing some of our core technology.

“Some of the integrations around our platform and other applications are being built there. There’s research and development too.”

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