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SoftwareONE cuts ribbon on new ‘Goatpath’ brand

New offering aims to “radically change” the way customers and partners buy, sell and manage software, services and cloud

Cloud computing illustration

End-to-end software and cloud solutions provider SoftwareONE has unveiled its new Goatpath brand, which will focus on delivering the next generation of technologies, platforms, and products at speed.

In an announcement, the Switzerland-based firm said innovations developed under the brand will “radically change the way customers can buy, sell and manage their software, cloud and services”. 

"Goatpath is an evolution of our strategy, approach and the outcomes we can achieve for our customers and partners,” explained Mike Fitzgerald, GM of Goatpath and chief innovation officer at SoftwareONE. “The new name and brand reflect our desire to find the fastest route across challenging terrain with nimbleness and surety.”

Ultimately, Goatpath’s goal is to make it simple for businesses to automate and govern procurement, management and security of software and cloud. 

SoftwareONE said the products and innovations developed will offer its partners and ISVs new routes to market and broaden their customer reach. 

“Market requirements are changing at pace,” Fitzgerald continued. “Our customers and partners need our technologies, platforms and products to keep ahead of these changes. With an entrenched culture of innovation, Goatpath is our route to achieve this.”

Additionally, Goatpath will focus on traditionally challenging cross-departmental areas in organisations where silos can lead to failed digital transformation projects.

SoftwareONE CEO Dieter Schlosser said the aim is to help customers “automate and govern their software, cloud and services investments”.

“Goatpath by SoftwareONE has highly talented and dedicated development teams that will place the customer at the centre of everything that is built,” he said. 

“We see Goatpath as a core part of the SoftwareONE business that will drive growth and help us to continuously break new ground in an ever-changing digital world.”

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