Video conferencing service StarLeaf sees a 947% surge in UK usage

CEO Mark Richer believes this trend will continue long after the pandemic is over

Video conferencing service StarLeaf saw daily call minutes in the UK increase by 947% between the beginning of January and the end of April, fuelled by the rise in employees working from home during the coronavirus lockdown.

The company first experienced a significant spike in usage following the government’s initial recommendation for employees to work from home on 16 March, and observed an additional increase around 23 March, when the nationwide lockdown was announced.

Advertisement - Article continues below

By the end of the week all schools had also closed, driving a further increase in recorded call minutes.

StarLeaf observed the largest increase in call volumes in major cities such as Manchester (over 3,000 per cent), Birmingham (over 2,500 per cent) and Bristol (just over 2,000 per cent).

StarLeaf CEO Mark Richer believes that this new way of working will continue long after the pandemic is over.

“The idea of commuting back into busy hubs such as London will be a daunting prospect for many employees. Employers will need to be sensitive to this issue and offer greater flexibility to those who feel they need it,” he said.

“We are also likely to see a change in attitudes towards areas such as recruitment. Historically, the ability to employ the best people is restricted by geographical location.

Advertisement
Advertisement - Article continues below

"With more remote and flexible working practices, organisations will be able to think more broadly about who they employ and not be restricted by where that person is based.”

Advertisement - Article continues below

The company also reported that it had prepared for the expected surge in usage weeks before the UK lockdown. In early March, StarLeaf started working on increasing its data capacity across Europe and brought six new "super" data centres online.

Due to the medical significance of the crisis, the company also increased capacity in its dedicated NHS data centre in order to prioritise service continuity during the pandemic.

Not everyone was as prepared. On 16 March, the first Monday of remote working for many companies, Microsoft Teams went down across Europe for two hours, causing mass frustration for the many remote workers now increasingly dependent on the service.

Featured Resources

The case for a marketing content hub

Transform your digital marketing to deliver customer expectations

Download now

Fast, flexible and compliant e-signatures for global businesses

Be at the forefront of digital transformation with electronic signatures

Download now

Why CEOS should care about the move to SAP S/4HANA

And how they can accelerate business value

Download now

IT faces new security challenges in the wake of COVID-19

Beat the crisis by learning how to secure your network

Download now
Advertisement

Recommended

Visit/cloud/355855/how-has-coronavirus-impacted-business-it
Advertisement Feature

How has coronavirus impacted business IT?

1 Jun 2020
Visit/business/355783/over-a-third-of-firms-planning-increased-it-investment
Business

A third of businesses plan to increase IT spending despite the pandemic

26 May 2020
Visit/security/privacy/355689/uk-contact-tracing-app-delayed
privacy

UK delays rollout of NHS contact-tracing app

19 May 2020
Visit/policy-legislation/data-protection/355684/digital-activists-sound-alarm-over-nhs-coronavirus-data
data protection

Digital activists sound the alarm over UK's 'coronavirus datastore' plans

18 May 2020

Most Popular

Visit/operating-systems/microsoft-windows/355812/microsoft-warns-against-installing-windows-10-may-2020
Microsoft Windows

Microsoft warns users not to install Windows 10's May update

28 May 2020
Visit/security/data-breaches/355777/easyjet-faces-class-action-lawsuit-over-data-breach
data breaches

EasyJet faces class-action lawsuit over data breach

26 May 2020
Visit/security/cyber-security/355797/microsoft-bans-trend-micros-rootkit-buster-from-windows-10
cyber security

Microsoft bans Trend Micro driver from Windows 10 for "cheating" hardware tests

27 May 2020