Intel makes $300m pledge to improve workforce diversity
Chipmaker commits to improve proportion of women and ethnic minorities in workforce by 2020
Intel has pledged $300 million to improve the diversity of its workforce.
CEO Brian Krzanich used his keynote at the Consumer Electronics Show (CES) 2015 to commit to "full representation" of women and ethnic minorities by 2020.
The chipmaker will also link executives' bonuses to their progress towards creating a more diverse set of employees in the next five years.
Krzanich said: "This isn't just business, this is the right thing to do. It's time to step up and do more. It's not good enough to say we value diversity.
"We're calling on our industry to again make the seemingly impossible possible by making a commitment to real change and clarity in our goals.
"Without a workforce that more closely mirrors the population, we are missing opportunities, including not understanding and designing for our own customers."
Intel's latest workforce diversity report, for 2013, shows that just 24 per cent of employees were women, while white people were the largest ethnic group at 57 per cent.
Asian employees accounted for 29 per cent of staff, while black people totalled four per cent of the workforce.
The announcement follows criticism of Silicon Valley's largest firms last year for the diversity of their staff.
Twitter revealed last July that 70 per cent of its employees were male, and 59 per cent white.
It outlined efforts to tackle those statistics in a blog at the time by forging links with groups encouraging minorities' participation in tech, adding: "We are keenly aware that Twitter is part of an industry that is marked by dramatic imbalances in diversity and we are no exception."
Google shared Twitter's gender disparity with 70 per cent male employees, while Yahoo fared best with 37 per cent of staff being women, including CEO Marissa Mayer.
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