Why Amazon's drone delivery service could be dead on arrival

IT Pro guest editor Stefan Simons tells us why he's not sold on Amazon's drone delivery plans...

Amazon chief Jeff Bezos recently revealed the online retail giant is trialing the use of unmanned drones to deliver packages weighing up to 5lbs to customers.

The delivery method, dubbed Prime Air, is not expected to be introduced for another four-to-five years, but to be brutally honest - I think it's probably one of the dumbest ideas I've heard in years.

Advertisement - Article continues below

Anyone who's ever had a radio controlled helicopter for Christmas will tell you that you're lucky to get 15 minutes of flying time. And that's without any payload.

It's clearly been a great marketing ploy for Amazon because so many people have been talking about it. However, from a practical point of view,  it's completely unworkable.

For a start, how will the drones be powered? In these modern times you have to assume it will use some sort of battery, but how long will that last?  

Anyone who's ever had a radio controlled helicopter for Christmas will tell you that you're lucky to get 15 minutes of flying time. And that's without any payload.

As soon as you try to add attach Lego figures, for example, the device's time in the air will drop even further. How on earth will it cope with a DVD or even Amazon's original raison d'etre, a chunky book?

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

The reason Amazon can do what they do is because they have huge warehouses in the middle of nowhere. Are these drones really going to be able to carry their payload hundreds of miles to be delivered?

While economies of scale make their business plan work, they're forgetting postal delivery is a natural monopoly that only works because of economies of scale.

Furthermore, how is delivery going to be accomplished? Where will the drones drop the parcels? How will people sign for them? How will it work in flats, or if the recipient isn't home?

All of these questions make the idea a non-starter for me. I'd gladly take a 50 pence wager with Bezos that it doesn't happen within 10 years.

That being said, talking about ideas like this may lead to innovation. How about using something along the lines of Google's automated car? This would obviously be driverless but also allow more than one package to be carried at once.

If you had a keypad, for instance, on the car for the recipient to enter a code on and get it released. This would be akin to signing for the package.

This doesn't solve every problem, but is possibly a more workable solution in the long term.

Featured Resources

The case for a marketing content hub

Transform your digital marketing to deliver customer expectations

Download now

Fast, flexible and compliant e-signatures for global businesses

Be at the forefront of digital transformation with electronic signatures

Download now

Why CEOS should care about the move to SAP S/4HANA

And how they can accelerate business value

Download now

IT faces new security challenges in the wake of COVID-19

Beat the crisis by learning how to secure your network

Download now
Advertisement

Recommended

Visit/business-strategy/automation/355808/amazon-in-talks-to-acquire-autonomous-driving-startup-zoox
automation

Amazon in talks to acquire autonomous-driving startup Zoox

27 May 2020
Visit/business/business-operations/355147/amazon-and-microsoft-join-nhs-project-battling-pandemic
Business operations

Amazon and Microsoft join NHS project battling pandemic

27 Mar 2020
Visit/technology/artificial-intelligence-ai/354710/amazon-to-help-businesses-develop-custom-voices-for
artificial intelligence (AI)

Amazon to help businesses develop custom voices for Alexa

5 Feb 2020
Visit/cloud/cloud-computing/354478/microsoft-has-an-edge-on-aws-according-to-it-executives
cloud computing

Microsoft has an edge on AWS, according to IT executives

8 Jan 2020

Most Popular

Visit/operating-systems/microsoft-windows/355812/microsoft-warns-against-installing-windows-10-may-2020
Microsoft Windows

Microsoft warns users not to install Windows 10's May update

28 May 2020
Visit/infrastructure/server-storage/355785/dell-emc-poweredge-r7525-review-an-epyc-core-density-to-make
Server & storage

Dell EMC PowerEdge R7525 review: An EPYC core density to make Intel weep

26 May 2020
Visit/infrastructure/network-internet/355792/intel-releases-wi-fi-and-bluetooth-driver-updates-for
Network & Internet

Intel releases Wi-Fi and Bluetooth driver updates for Windows 10

26 May 2020