Why Amazon's drone delivery service could be dead on arrival

IT Pro guest editor Stefan Simons tells us why he's not sold on Amazon's drone delivery plans...

Amazon chief Jeff Bezos recently revealed the online retail giant is trialing the use of unmanned drones to deliver packages weighing up to 5lbs to customers.

The delivery method, dubbed Prime Air, is not expected to be introduced for another four-to-five years, but to be brutally honest - I think it's probably one of the dumbest ideas I've heard in years.

Anyone who's ever had a radio controlled helicopter for Christmas will tell you that you're lucky to get 15 minutes of flying time. And that's without any payload.

It's clearly been a great marketing ploy for Amazon because so many people have been talking about it. However, from a practical point of view,  it's completely unworkable.

Advertisement
Advertisement - Article continues below

For a start, how will the drones be powered? In these modern times you have to assume it will use some sort of battery, but how long will that last?  

Anyone who's ever had a radio controlled helicopter for Christmas will tell you that you're lucky to get 15 minutes of flying time. And that's without any payload.

As soon as you try to add attach Lego figures, for example, the device's time in the air will drop even further. How on earth will it cope with a DVD or even Amazon's original raison d'etre, a chunky book?

The reason Amazon can do what they do is because they have huge warehouses in the middle of nowhere. Are these drones really going to be able to carry their payload hundreds of miles to be delivered?

While economies of scale make their business plan work, they're forgetting postal delivery is a natural monopoly that only works because of economies of scale.

Furthermore, how is delivery going to be accomplished? Where will the drones drop the parcels? How will people sign for them? How will it work in flats, or if the recipient isn't home?

All of these questions make the idea a non-starter for me. I'd gladly take a 50 pence wager with Bezos that it doesn't happen within 10 years.

That being said, talking about ideas like this may lead to innovation. How about using something along the lines of Google's automated car? This would obviously be driverless but also allow more than one package to be carried at once.

If you had a keypad, for instance, on the car for the recipient to enter a code on and get it released. This would be akin to signing for the package.

This doesn't solve every problem, but is possibly a more workable solution in the long term.

Featured Resources

The IT Pro guide to Windows 10 migration

Everything you need to know for a successful transition

Download now

Managing security risk and compliance in a challenging landscape

How key technology partners grow with your organisation

Download now

Software-defined storage for dummies

Control storage costs, eliminate storage bottlenecks and solve storage management challenges

Download now

6 best practices for escaping ransomware

A complete guide to tackling ransomware attacks

Download now
Advertisement

Recommended

Visit/supply-chain-management-scm/32533/amazon-warehouse-robot-accident-leaves-24-hospitalised
supply chain management (SCM)

Amazon warehouse robot accident leaves 24 hospitalised

7 Dec 2018
Visit/cloud/354231/the-it-pro-podcast-is-the-future-multi-cloud
Cloud

The IT Pro Podcast: Is the future multi-cloud?

29 Nov 2019
Visit/technology/32750/17-hidden-secrets-of-the-amazon-echo/page/0/8
Technology

17 hidden secrets of the Amazon Echo

15 Jan 2019
Visit/technology/32750/17-hidden-secrets-of-the-amazon-echo/page/0/7
Technology

17 hidden secrets of the Amazon Echo

15 Jan 2019

Most Popular

Visit/cloud/microsoft-azure/354230/microsoft-not-amazon-is-going-to-win-the-cloud-wars
Microsoft Azure

Microsoft, not Amazon, is going to win the cloud wars

30 Nov 2019
Visit/hardware/354237/five-signs-that-its-time-to-retire-it-kit
Sponsored

Five signs that it’s time to retire IT kit

29 Nov 2019
Visit/business/business-strategy/354252/huawei-takes-the-us-trade-sanctions-into-its-own-hands
Business strategy

Huawei takes the US trade sanctions into its own hands

3 Dec 2019
Visit/mobile/mobile-phones/354273/pablo-escobars-brother-launches-budget-foldable-phone
Mobile Phones

Pablo Escobar's brother launches budget foldable phone

4 Dec 2019