The future of social business

Will we separate social business from doing business in the future?

The future of social is boring. But that's not a bad thing, according to IBM CTO Jon Machtynger, as it means a more connected way of doing business will soon be so normal that it no longer seems new and exciting.

"I see those social capabilities becoming a lot more normal," he says, "in the same way that a mobile device is now pretty normal for most people, and having a GPS capability is pretty normal in this country. And having a camera is pretty normal in this country. I see the same with social."

Watch the full interview to find out why your business will soon see social as a normal way of life.

For more information about the value and benefits of being a social business, visit our hub, created in partnership with IBM.

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