CDO backlash and digital strategy

CIOs and CDOs have a real opportunity to work together when it comes to digital governance, according to Mark Samuels.

The backlash against the rise of the chief digital officer (CDO) has started. The speed of IT transformation is now such that no sooner is a new trend spotted than the cynics begin to doubt its validity. The CDO role is not immune from such cynicism.

Hype around the significance of the role entered overdrive from late 2012, when analyst Gartner first predicted that 25 per cent of firms would have a CDO by 2015. The clock is ticking towards that deadline and lack of progress leaves some IT experts to question the significance of the role.

Advertisement - Article continues below

There are already more than 100 CDOs serving in large organisations, which is more than double the number in-situ in late 2012.

I've spoken to a number of executives, both CIOs and their non-IT peers, who believe the significance of the CDO role has been overplayed. Such leaders understand digital is core to modern businesses, but some struggle to understand why their firm would need a specialist to manage the use of data.

Does a traditional manufacturing firm, responsible for producing widgets as part of a larger production cycle, really need a digital strategy? If it does, what does the strategy look like, and who is responsible for its creation and execution?

Advertisement - Article continues below

Gartner recently provided an update. The firm still expects a quarter of large organisations to have a CDO in place by 2015. It suggests there are already more than 100 CDOs serving in large organisations, which is more than double the number in-situ in late 2012.

Featured Resources

Top 5 challenges of migrating applications to the cloud

Explore how VMware Cloud on AWS helps to address common cloud migration challenges

Download now

3 reasons why now is the time to rethink your network

Changing requirements call for new solutions

Download now

All-flash buyer’s guide

Tips for evaluating Solid-State Arrays

Download now

Enabling enterprise machine and deep learning with intelligent storage

The power of AI can only be realised through efficient and performant delivery of data

Download now

Most Popular


Zoom kills Facebook integration after data transfer backlash

30 Mar 2020
Server & storage

HPE warns of 'critical' bug that destroys SSDs after 40,000 hours

26 Mar 2020

These are the companies offering free software during the coronavirus crisis

25 Mar 2020
cyber crime

FBI warns of ‘Zoom-bombing’ hackers amid coronavirus usage spike

31 Mar 2020