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CDO backlash and digital strategy

CIOs and CDOs have a real opportunity to work together when it comes to digital governance, according to Mark Samuels.

All three are highly governed sectors. And it is this focus on governance rather than the more sexy side of digital, such as social and collaboration that marks out the business requirement for a CDO. Too many people still automatically associate the creation of a digital strategy with high-profile platforms, like Facebook.

But the digital era is characterised above all else by noise. IT executives face demands from users for many different devices, apps, platforms and services. To make the most of digital technology, the processes around data use must be established and clear. Great innovation, in short, requires better governance.

It is here that the CIO can be the CDO's best friend, and vice versa. IT leaders have experience of how to use various technology resources in new combinations to help change the business for the better. And it is this technical reinterpretation that is likely to a marker of success in the digital age.

Dr Mark Samuels, editor at advisory organisation CIO Connect.

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