NetSuite SuiteWorld: omni-channel ERP for the Internet of Things

Adrian Bridgwater looks back on NetSuite's recent user conference to put the announcements in context...

NetSuite staged its SuiteWorld conference and exhibition in San Jose this month in what marked the company's fourth annual hosting of this event. Topping 6,500 attendees in the narrow' world of cloud ERP inside such a period is a feat that may have some of the firm's competitors unsettled; and the company's keynote speakers obviously capitalised on current 41.67 per cent market share growth profitability highlights.

ERP is the hardest application to build. But this is what NetSuite chose to build first.

This event is more relaxed than many similar customer, user, partner, prospect love-ins. No less technical in content or structured in presentation, SuiteWorld benefits from the wider corridors and greater oxygen flow offered by San Jose's main convention space, so it feels more chilled out. For those that don't find San Jose (or indeed ERP) too dull, this is a good three days.

ERP as an electrical conduit

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

NetSuite CEO Zac Nelson justifies his firm's position in the cloud computing market by saying that "ERP is the hardest application to build." But adds that "this is what NetSuite chose to build first."

The company positions ERP as the electrical current that run through any connected business. Or perhaps more accurately, ERP is the wires and cables, with the transactions and data representing the live charges and electrons.

Given this focus on the corporate back end, NetSuite spends a lot of time talking down competing product positioning that comes out of SAP, Oracle and Microsoft. While openly making industry jokes at the expense of this trio, the company is more positive about its integration points with both TIBCO and Salesforce. NetSuite's Nelson thought nothing of posting up images of SAP's Bill McDermott and Microsoft's Scott Guthrie before making some well-rehearsed wise cracks.

NetSuite now has the challenge of moving from front to back i.e. communicating the worth of its capabilities for back office systems prowess into something that sounds like it would help a business operate more profitably. The concept used here might be labelled as the five pillars of omni-channel ecommerce, which is not a NetSuite branded term, yet.

Featured Resources

How inkjet can transform your business

Get more out of your business by investing in the right printing technology

Download now

Journey to a modern workplace with Office 365: which tools and when?

A guide to how Office 365 builds a modern workplace

Download now

Modernise and transform your sales organisation

Learn how a modernised sales process can drive your business

Download now

Your guide to managing cloud transformation risk

Realise the benefits. Mitigate the risks

Download now
Advertisement

Most Popular

Visit/mobile/28299/how-to-use-chromecast-without-wi-fi
Mobile

How to use Chromecast without Wi-Fi

5 Feb 2020
Visit/cloud/cloud-computing/354767/google-cloud-snaps-up-multi-cloud-analytics-platform-for-26bn
cloud computing

Google Cloud snaps up multi-cloud analytics platform for $2.6bn

13 Feb 2020
Visit/operating-systems/27717/how-to-fix-a-stuck-windows-10-update
operating systems

How to fix a stuck Windows 10 update

12 Feb 2020
Visit/operating-systems/microsoft-windows/354789/microsoft-pulls-disastrous-windows-10-security-update
Microsoft Windows

Microsoft pulls disastrous Windows 10 security update

17 Feb 2020