Wimbledon, World Cup and more: How sports technology can benefit businesses

Technology used in high profile events such as the Commonwealth Games and the World Cup is having a big impact on business

With the World Cup and Wimbledon drawing to a close and the Commonwealth Games beginning, it's no wonder sport is on our minds.

Technology is playing a massive part in sport, whether it's the infrastructure behind running the multi-venue Commonwealth Games, radar guns measuring the speed and accuracy of a serve at Wimbledon, RFID trackers to follow London Marathon runners round the route or camera tech to watch the goal line in the World Cup.

Advertisement - Article continues below

It is a logistics challenge which requires significant coordination and organisation to get the right everything to happen in the right sequence across all of the venues.

Much of this innovation can be applied to the business world and that's why, even if you're not a sports fan, you should be sitting up and taking notice.

Technology infrastructure

Glasgow's Commonwealth Games is the biggest sports event in the UK this year. It will include 17 sports, host 4,500 athletes, welcome 1,000,000 spectators from around the world and be watched by a global audience of 1.5 billion across TV and the internet. 

A number of partners are involved to bring it all together. Atos will provide a Games Information System that will instantly monitor and then relay results, athlete information, competition schedules, medal tables and sports records to media, sports officials and the Glasgow 2014 website.

Advertisement
Advertisement - Article continues below

The company was also responsible building the Commonwealth Games' website and the bespoke online portal that handled more than 50,000 applications for the volunteer roles at the Games.

As the Official IT Hardware and Data Centre Supporter for the Commonwealth Games, Dell has delivered more than 1,500 desktops and 200 laptops, approximately 60 servers and storage solutions across 40 competition and non-competition venues.

Featured Resources

The case for a marketing content hub

Transform your digital marketing to deliver customer expectations

Download now

Fast, flexible and compliant e-signatures for global businesses

Be at the forefront of digital transformation with electronic signatures

Download now

Why CEOS should care about the move to SAP S/4HANA

And how they can accelerate business value

Download now

IT faces new security challenges in the wake of COVID-19

Beat the crisis by learning how to secure your network

Download now
Advertisement

Most Popular

Visit/infrastructure/server-storage/355785/dell-emc-poweredge-r7525-review-an-epyc-core-density-to-make
Server & storage

Dell EMC PowerEdge R7525 review: An EPYC core density to make Intel weep

26 May 2020
Visit/infrastructure/network-internet/355792/intel-releases-wi-fi-and-bluetooth-driver-updates-for
Network & Internet

Intel releases Wi-Fi and Bluetooth driver updates for Windows 10

26 May 2020
Visit/operating-systems/microsoft-windows/355781/microsoft-confirms-further-issues-with-troublesome
Microsoft Windows

Microsoft's latest Windows 10 update is causing yet more issues

26 May 2020