IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Wimbledon, World Cup and more: How sports technology can benefit businesses

Technology used in high profile events such as the Commonwealth Games and the World Cup is having a big impact on business

"A key challenge is needing to establish multi-location enterprise solutions across approximately 40 venues within quite a compressed window," says Brian Nourse, CIO of Glasgow 2014.

"The last six to eight weeks before the opening ceremony is when the pressure will be at its highest. It's when our teams will be deploying the physical equipment into the venues all at the same time. It is a logistics challenge which requires significant coordination and organisation to get the right everything to happen in the right sequence across all of the venues," he said.

Many multiple-office businesses can identify with these challenges and although the Commonwealth Games only take place for 10 days, communication between the venues is just as vital as it is between office locations, ensuring those watching and participating in the event experience undisturbed coverage.

Object monitoring systems

If you've been watching the World Cup in Brazil, you'll probably be quite familiar with goal line technology.

German company GoalControl GmbH was selected as part of a tender process after FIFA invited all four FIFA-licenced goal line technology providers to submit a proposal for the tournament.

GoalControl-4D was installed across all 12 stadiums, each one with 14 high-speed cameras (seven per goal) around the pitch, mounted on the stadium roof or catwalk. The cameras are connected to an image processing computer system that tracks the movement of objects on the pitch and filters out the players and referees.

The remaining object is the ball and the system knows its three dimensional position within a few millimetres. When the ball passes the goal line, the system sends a vibration and optical signal to the officials watches.

"The system opens a lot of possibilities for analytics and entertainment solutions in football and beyond," explains Rolf Dittrich, a GoalControl spokesperson. "The possibilities of applications are endless: real time measurement and 3D-animation in athletics, horse tracking in equestrian sports and also non-sports where accuracy of position is a prerequisite."

Featured Resources

The Total Economic Impact™ Of Turbonomic Application Resource Management for IBM Cloud® Paks

Business benefits and cost savings enabled by IBM Turbonomic Application Resource Management

Free Download

The Total Economic Impact™ of IBM Watson Assistant

Cost savings and business benefits enabled by Watson Assistant

Free Download

The field guide to application modernisation

Moving forward with your enterprise application portfolio

Free Download

AI for customer service

Discover the industry-leading AI platform that customers and employees want to use

Free Download

Most Popular

Why convenience is the biggest threat to your security

Why convenience is the biggest threat to your security

8 Aug 2022
How to boot Windows 11 in Safe Mode
Microsoft Windows

How to boot Windows 11 in Safe Mode

29 Jul 2022
UK water supplier confirms hack by Cl0p ransomware gang

UK water supplier confirms hack by Cl0p ransomware gang

16 Aug 2022