Amazon snaps up Twitch for $970 million in cash

Twitch turns down Google as it wants to retain independence

Amazon has splashed out $970 million in cash for video streaming website Twitch, ending months of speculation.

Judging by the comments made by Twitch CEO, Emmett Shear, the firm was not short of suitors. Google was reported to be in talks to buy the streaming site for approximately $1bn in May. However, it was Amazon that offered the more compelling deal.

"Today, I'm pleased to announce we've been acquired by Amazon. We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster," Shear said on the Official Twitch blog.

"We're keeping most everything the same: our office, our employees, our brand, and most importantly our independence. But with Amazon's support we'll have the resources to bring you an even better Twitch."

Twitch was launched in 2011 and has grown to become one of the world's most popular websites. In July, 55 million unique visitors  viewed over 15 billion minutes of content on the site.

In a statement, Jeff Bezos, founder and CEO of Amazon said he was impressed with how far Twitch has come in three years. 

"Like Twitch, we obsess over customers and like to think differently, and we look forward to learning from them and helping them move even faster to build new services for the gaming community."

The deal is subject to close in the second half 2014, subject to regulations.

Featured Resources

The definitive guide to warehouse efficiency

Get your free guide to creating efficiencies in the warehouse

Free download

The total economic impact™ of Datto

Cost savings and business benefits of using Datto Integrated Solutions

Download now

Three-step guide to modern customer experience

Support the critical role CX plays in your business

Free download

Ransomware report

The global state of the channel

Download now

Recommended

Infosys selects AWS to develop next-gen quantum computing applications
high-performance computing (HPC)

Infosys selects AWS to develop next-gen quantum computing applications

22 Sep 2021
AWS to launch cloud services reseller in Australia
Amazon Web Services (AWS)

AWS to launch cloud services reseller in Australia

17 Sep 2021
Senators accuse Amazon of mistreating pregnant workers
Policy & legislation

Senators accuse Amazon of mistreating pregnant workers

10 Sep 2021
Amazon to pay college tuition fees for 750,000 front-line employees
Careers & training

Amazon to pay college tuition fees for 750,000 front-line employees

10 Sep 2021

Most Popular

How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

17 Sep 2021
What are the pros and cons of AI?
machine learning

What are the pros and cons of AI?

8 Sep 2021
Best MDM solutions 2020
mobile device management (MDM)

Best MDM solutions 2020

17 Sep 2021