Apple and its $18 billion phone mountain

Apple's latest results make it not just the most profitable tech company, but the most profitable public company of all time

Inside the Enterprise: Back in 1997, Microsoft invested $150 million (100 million) in Apple. Then, the maker of Macintosh computers was struggling. Rightly or wrongly, commentators said that the investment had saved Apple.

It certainly marked a turning point in the relationship between the two companies. And within three years, Apple was worth more than its erstwhile benefactor on the stock market.

Since then, Apple has continued to grow. The company is now worth $700 billion or so, making it the largest company in the world. It has made the most profits ever, in a quarter, at $18bn (11.8 billion). It has $142 billion in cash, even after its borrowings. By any measure, Apple is incredibly wealthy.

But Apple has also changed over the last few years. The company is now, in financial terms at least, a smartphone company, even as Mac sales are on the increase too. In the last quarter, Apple sold 74.5 million iPhones, and became the number one smartphone manufacturer in China.

Featured Resources

What you need to know about migrating to SAP S/4HANA

Factors to assess how and when to begin migration

Download now

Your enterprise cloud solutions guide

Infrastructure designed to meet your company's IT needs for next-generation cloud applications

Download now

Testing for compliance just became easier

How you can use technology to ensure compliance in your organisation

Download now

Best practices for implementing security awareness training

How to develop a security awareness programme that will actually change behaviour

Download now

Most Popular

Visit/microsoft-windows/32066/what-to-do-if-youre-still-running-windows-7
Microsoft Windows

What to do if you're still running Windows 7

14 Jan 2020
Visit/operating-systems/25802/17-windows-10-problems-and-how-to-fix-them
operating systems

17 Windows 10 problems - and how to fix them

13 Jan 2020
Visit/policy-legislation/data-governance/354496/brexit-security-talks-under-threat-after-uk-accused-of
data governance

Brexit security talks under threat after UK accused of illegally copying Schengen data

10 Jan 2020
Visit/hardware/laptops/354533/dell-xps-13-new-9300-hands-on-review-chasing-perfection
Laptops

Dell XPS 13 (New 9300) hands-on review: Chasing perfection

14 Jan 2020