Apple and its $18 billion phone mountain

Apple's latest results make it not just the most profitable tech company, but the most profitable public company of all time

Inside the Enterprise: Back in 1997, Microsoft invested $150 million (100 million) in Apple. Then, the maker of Macintosh computers was struggling. Rightly or wrongly, commentators said that the investment had saved Apple.

It certainly marked a turning point in the relationship between the two companies. And within three years, Apple was worth more than its erstwhile benefactor on the stock market.

Since then, Apple has continued to grow. The company is now worth $700 billion or so, making it the largest company in the world. It has made the most profits ever, in a quarter, at $18bn (11.8 billion). It has $142 billion in cash, even after its borrowings. By any measure, Apple is incredibly wealthy.

But Apple has also changed over the last few years. The company is now, in financial terms at least, a smartphone company, even as Mac sales are on the increase too. In the last quarter, Apple sold 74.5 million iPhones, and became the number one smartphone manufacturer in China.

Featured Resources

Navigating the new normal: A fast guide to remote working

A smooth transition will support operations for years to come

Download now

Leading the data race

The trends driving the future of data science

Download now

How to create 1:1 customer experiences at scale

Meet the technology capable of delivering the personalisation your customers crave

Download now

How to achieve daily SAP releases

Accelerate the pace of SAP change to support your digital strategy

Download now

Most Popular

16 ways to speed up your laptop
Laptops

16 ways to speed up your laptop

16 Sep 2020
16 ways to speed up your laptop
Laptops

16 ways to speed up your laptop

16 Sep 2020
The Xbox Series X shows how far the cloud still has to go
Cloud

The Xbox Series X shows how far the cloud still has to go

25 Sep 2020