Google's 'mobilegeddon' update release date arrives
Google has updated its mobile-friendly algorithm, which will penalise many prominent sites in the process
Google's latest algorithm update - focused especially on mobile browsing - is being rolled out today, with many organisations waiting with baited breath to see whether they will be adversely or positively affected by the changes.
Most successful businesses now rely on search engine optimisation (SEO) strategies to get their websites seen, but those strategies themselves always in turn rely on Google's complex algorithms.
When those change, it can mean bad news for many previously thriving sites, and another update for Google's mobile-friendly algorithm is indeed on its way. Today, an update, dubbed Mobilegeddon', will change "mobile searches in all languages worldwide and will have a significant impact on our search results," according to Google.
Maria Mitsostergiou, head of search at mobile marketing firm Somo, said: "Google's upcoming mobile friendly' algorithm update the so-called Mobilegeddon is another indication of how important Mobile Search is and will be this year. We regularly see Organic Search becoming an increasingly important factor for Paid Search success."
Websites that anticipated being affected include MI5, Nintendo, Windows Phone, RyanAir and more, with the way Google recognises how compatible with mobile devices their sites are changing. Even companies with apps or reactive sites may see a drop in rankings - though the full impact may not be seen until anywhere between 72 hours and several weeks, experts says.
"The incorporation of mobile friendliness' as a ranking signal for websites will separate companies proactively opting-into mobile versus those that cannot see the benefit and power of their mobile presence on SERPs," Mitsostergiou continued.
"This in turn will only benefit the synergy of Organic and Paid Search efforts by providing the right results in the right place and at the right time."
This article was originally published on 15/04/15
Staying ahead of the game in the world of data
Create successful marketing campaigns by understanding your customers betterDownload now
Remote working 2020: Advantages and challenges
Discover how to overcome remote working challengesDownload now
Keep your data available with snapshot technology
Synology’s solution to your data protection problemDownload now
After the lockdown - reinventing the way your business works
Your guide to ensuring business continuity, no matter the crisisDownload now