Apple acquires augmented reality start-up Metaio

Apple has bought Metaio, an augmented reality start-up first launched by Volkswagen in 2003

Apple has acquired start-up Metaio, an augmented reality company first launched by Volkswagen as a spinoff project in 2003, according to legal documents confirming the buyout earlier this month.

Rumours of a new era for Metaio began to build when the company stopped taking on new customers after cancelling its user conference at the start of May. The start-up's social media accounts were also closed down and it was announced that email tech support would cease from June 30th.

Advertisement - Article continues below

Metaio built Metaio Creator, an augmented reality authoring tool, as part of its efforts in the area. This tool allowed users to create their own augmented reality set-ups with relative ease.

Prior to the acquisition, Metaio had 1,000 customers and 150,000 users across 30 countries, though it's unknown what the buy-out could mean for them.

TechCrunch confirmed the news, with Apple telling the site: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans" the company's standard response when asked about recent acquisitions.

Earlier this year, it was reported that Apple had secured a patent for "head-mounted display apparatus for retaining a portable electronic device with display," after applying for it in 2008. Other patents indicating the company have been exploring this area include ones for 3D hyper-reality displays and motion-sensing virtual interfaces.

Advertisement
Advertisement - Article continues below

But despite evidence to the contrary, Apple CEO Tim Cook has previously expressed disinterest in investing virtual and augmented reality technology, saying: "We always thought glasses were not a smart move, from a point of view that people would not really want to wear them. They were intrusive, instead of pushing technology to the background, as we've always believed.

Advertisement - Article continues below

"We always thought it would flop, and, you know, so far it has."

At the Wearable Technology Show earlier this year, many business leaders were more optimistic about the potential for augmented reality, however, with wearable lead for Accenture, Brent Blum, saying that progress is "starting to happen" in the area.

Featured Resources

Preparing for long-term remote working after COVID-19

Learn how to safely and securely enable your remote workforce

Download now

Cloud vs on-premise storage: What’s right for you?

Key considerations driving document storage decisions for businesses

Download now

Staying ahead of the game in the world of data

Create successful marketing campaigns by understanding your customers better

Download now

Transforming productivity

Solutions that facilitate work at full speed

Download now
Advertisement

Recommended

Visit/mobile/30369/how-to-delete-apps-on-android-and-ios
Mobile

How to delete apps on Android and iOS

6 Jul 2020
Visit/software/356308/the-new-york-times-ends-partnership-with-apple-news
Software

The New York Times ends partnership with Apple News

1 Jul 2020
Visit/mobile/mobile-phones/356274/analysts-predict-iphone-12-models-wont-include-earpods-or-power-adapter
Mobile Phones

iPhone 12 models won't include EarPods or power adapter in the box

29 Jun 2020
Visit/software/development/356273/8-developers-take-home-apple-design-awards
Development

8 developers take home Apple Design Awards

29 Jun 2020

Most Popular

Visit/business/business-operations/356395/nvidia-overtakes-intel-as-most-valuable-us-chipmaker
Business operations

Nvidia overtakes Intel as most valuable US chipmaker

9 Jul 2020
Visit/laptops/29190/how-to-find-ram-speed-size-and-type
Laptops

How to find RAM speed, size and type

24 Jun 2020
Visit/server-storage/servers/356083/the-best-server-solution-for-your-smb
Sponsored

The best server solution for your SMB

26 Jun 2020