IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

EU gives Google more time to respond to anti-trust claims

Deadline to put together a response to claims it favours its own shopping service in search results extended to August

Gavel

The EU has given Google more time to respond to anti-trust claims after an investigation revealed it was favouring its own Google Shopping results rather than ranking other shopping services in results.

The news comes after Google requested the EU give it more time to review documents in the case file, which has so far been running for five years. This time, Google will have until 17 August to respond, despite having previously been told they would have until 7 July.

"In line with normal practice, the Commission analysed the reasons for the request and granted an extension allowing Google to fully exercise its rights of defence," the European Commission said.

Back in April, EU regulators gave Google ten weeks to respond to the claims, but that period ended last week. According to the EU's  antitrust chief Margrethe Vestager, Google hadn't immediately received access to the files they requested, so it is likely the time frame may be extended again.

If it turns out Google does present its own Google Shopping results above other companies, it would be forced to pay a fine based upon the company's AdWords revenues generated from users in Europe, gross turnover from its comparison shopping service and the money made from Google searches. Estimates suggest this could be to the tune of 4.4bn.

Michael Weber, owner of Hot-Map.com first brought the issue to the EU's attention after he saw traffic arriving to his site reduce by 80 per cent.

Featured Resources

Activation playbook: Deliver data that powers impactful, game-changing campaigns

Bringing together data and technology to drive better business outcomes

Free Download

In unpredictable times, a data strategy is key

Data processes are crucial to guide decisions and drive business growth

Free Download

Achieving resiliency with Everything-as-a-Service (XAAS)

Transforming the enterprise IT landscape

Free Download

What is contextual analytics?

Creating more customer value in HR software applications

Free Download

Recommended

Apple executive rejoins Google over remote work policy
flexible working

Apple executive rejoins Google over remote work policy

18 May 2022
Here’s the first look at Google’s new Bay View campus
Business operations

Here’s the first look at Google’s new Bay View campus

17 May 2022
Google offers UK SMBs £87,000 scholarships to boost tech skills
Careers & training

Google offers UK SMBs £87,000 scholarships to boost tech skills

10 May 2022
Google Cloud confirms it is building a dedicated team to support Web3 developers
Cloud

Google Cloud confirms it is building a dedicated team to support Web3 developers

9 May 2022

Most Popular

Europe's first autonomous petrol station opens in Lisbon
automation

Europe's first autonomous petrol station opens in Lisbon

23 May 2022
Nvidia pauses hiring to help cope with inflation
Careers & training

Nvidia pauses hiring to help cope with inflation

23 May 2022
Windows 11's nifty new search feature has one major downside
Microsoft Windows

Windows 11's nifty new search feature has one major downside

23 May 2022