IT Pro is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more

Daimler held "concrete talks" with Apple and Google

CEO said the companies" know more than we had previously assumed" about driverless cars

25/01/2016: Daimler, the German automaker, met with Apple and Google for "concrete talks" in California, it has been revealed.

Dieter Zetche, CEO of Daimler, confirmed that his company had talked to both tech firms, as well as a host of other companies and start-ups, on a recent visit.

"Our impression was that these companies can do more and know more than we had previously assumed," he said to German publication Welt Am Sonntag (reported in English by Reuters). "At the same time they have more respect for our achievements than we thought."

Daimler, which also manufactures Mercedes-Benz vehicles, has previously made its position on autonomous vehicles clear.

At last year's Frankfurt International Motor Show, Zetche stated that "what is important for us is that the brain of the car, the operating system, is not iOS or Android or someone else but it's our brain".

However, during the recent trip, Zetche said, "there were concrete talks". According to the CEO, they were centred around "the innovative spirit in the valley".

"We wanted to see what drives it, and all the things that can be created from it," he told Welt am Sonntag.

13/01/2016: Apple Car an "open secret" says Elon Musk

Apple is developing an electric car to rival Tesla, according to Elon Musk.

Speaking to BBC News, Musk said it was an "open secret" in the Silicon Valley community that Apple is looking to make its own electric vehicle, saying: "It's pretty hard to hide something if you hire over 1,000 engineers to do it."

The Tesla CEO said that Apple will make "a compelling electric car", but does not feel threatened by this prospect as "it will expand the industry".

"Tesla will still aspire to make the most compelling electric vehicles, and that would be our goal, while at the same time helping other companies to make electric cars as well," added Musk.

Rumours that Apple is working on a car under the codename Project Titan have been swirling for years.

Documents were uncovered in August 2015 showing an Apple engineer had approached GoMentum Station, a secure test location in San Francisco, to "get an understanding of timing and availability for the space, and how [Apple] would need to coordinate around other parties who would be using [it]".

Apple also met with the Californial Department of Motor Vehicles to discuss state regulations for self-driving cars that same month.

Even before this evidence emerged, Reuters reported Apple was talking to "experts at carmakers and automotive suppliers" with a view to making an autonomous electric car, and in September the Wall Street Journal wrote that the "ship date" would happen in 2019.

Apple has always refused to comment on rumours about upcoming products, from the Apple Watch to the iPad Pro, and Project Titan is no exception so, for now, would-be Apple Car owners will have to continue to dream.

Image credit: lpy974 on Flickr

Featured Resources

The state of Salesforce: Future of business

Three articles that look forward into the changing state of Salesforce and the future of business

Free Download

The mighty struggle to migrate SAP to the cloud may be over

A simplified and unified approach to delivering Enterprise Transformation in the cloud

Free Download

The business value of the transformative mainframe

Modernising on the mainframe

Free Download

The Total Economic Impact™ Of IBM FlashSystem

Cost savings and business benefits enabled by FlashSystem

Free Download

Recommended

Apple cuts ties with Jony Ive after 30 years
Hardware

Apple cuts ties with Jony Ive after 30 years

13 Jul 2022
Best business smartphones 2022: The top handsets from Apple, Samsung, Google and more
Mobile

Best business smartphones 2022: The top handsets from Apple, Samsung, Google and more

23 Jun 2022
Apple faces a catch-22 decision with iPhones and USB-C
Policy & legislation

Apple faces a catch-22 decision with iPhones and USB-C

8 Jun 2022
Apple overhauls SwiftUI navigation and brings a score of new features to developers at WWDC 2022
software development

Apple overhauls SwiftUI navigation and brings a score of new features to developers at WWDC 2022

7 Jun 2022

Most Popular

Cyber attack on software supplier causes "major outage" across the NHS
cyber attacks

Cyber attack on software supplier causes "major outage" across the NHS

8 Aug 2022
Why convenience is the biggest threat to your security
Sponsored

Why convenience is the biggest threat to your security

8 Aug 2022
How to boot Windows 11 in Safe Mode
Microsoft Windows

How to boot Windows 11 in Safe Mode

29 Jul 2022