Apple's Project Titan car plans are real, claims Ford CEO

Project Titan and Google car will be Ford's future rivals

Apple is building a car, according to Ford CEO Mark Fields - or at least that is his company's "working assumption".

The elusive Project Titan, as the Apple Car project is believed to be codenamed, has been rumoured since 2014, and Fields told BBC News: "Our working assumption is that [Apple] are [working on a car]."

However, this is not a threat to Ford's own business model, Fields said, but an opportunity to grow in new areas, which he hopes to achieve at least in part through its newly opened technology business in Palo Alto.

This new facility will both work on autonomous cars created by Ford and also collaborate with other Silicon Valley firms to investigate the role the Internet of Things (IoT) will play in the interaction between people and vehicles.

"There are a lot of new non-traditional competitors who are looking at the automotive space," said Fields. "We are viewing that as an opportunity not as a threat and there will be some things [we can do] on our own to be able to satisfy those customer needs ... and at other times we will partner with others and that's the reason we set up a big research and innovation centre in Palo Alto because we want to collaborate with and participate in that environment."

Various automotive giants, most recently Chris Porritt, former vice president of vehicle engineering for Tesla and former chief engineer for Aston Martin, have kept the rumour mill churning on Apple's car, but no hard evidence for it has yet emerged.

Main image by lpy974 on Flickr

Featured Resources

Unlocking collaboration: Making software work better together

How to improve collaboration and agility with the right tech

Download now

Four steps to field service excellence

How to thrive in the experience economy

Download now

Six things a developer should know about Postgres

Why enterprises are choosing PostgreSQL

Download now

The path to CX excellence for B2B services

The four stages to thrive in the experience economy

Download now

Recommended

Apple to send exec to App Store Senate hearing after initially declining
Policy & legislation

Apple to send exec to App Store Senate hearing after initially declining

12 Apr 2021
Apple set to launch new iPad Pro models this month despite supply issues
Business strategy

Apple set to launch new iPad Pro models this month despite supply issues

12 Apr 2021
Epic files complaint against Apple with UK's competition watchdog
Policy & legislation

Epic files complaint against Apple with UK's competition watchdog

31 Mar 2021
Apple's online-only WWDC 2021 will kick off on 7 June
operating systems

Apple's online-only WWDC 2021 will kick off on 7 June

30 Mar 2021

Most Popular

Microsoft is submerging servers in boiling liquid to prevent Teams outages
data centres

Microsoft is submerging servers in boiling liquid to prevent Teams outages

7 Apr 2021
Hackers are using fake messages to break into WhatsApp accounts
instant messaging (IM)

Hackers are using fake messages to break into WhatsApp accounts

8 Apr 2021
How to find RAM speed, size and type
Laptops

How to find RAM speed, size and type

8 Apr 2021