Salesforce considered LinkedIn purchase

CEO Mark Benioff confirms it was a potential rival bidder to Microsoft

Marc Benioff

Salesforce attempted to buy LinkedIn before the company was acquired by Microsoft, according to reports.

Citing "people familiar with the matter", Bloomberg describes the cloud services company as "a potential rival bidder for LinkedIn ... in the process leading up to the professional networking website's acquisition by Microsoft".

A Salesforce spokeswoman told initially told IT Pro the company has "no comment on market rumours or speculation".

However, it has since become apparent that Salesforce's chief executive, Mark Benioff, told Recode the essentials of the story are true.

Advertisement
Advertisement - Article continues below

"It's the season of M&A ... We gave [LinkedIn] a solid look," Benioff said. "We are always looking to help our customers in new ways."

He also confirmed that Goldman Sachs acted as the banker during negotiations, but declined to go into details as to how far they went.

LinkedIn was ultimately bought by Microsoft for $26.2 billion, the biggest deal in its history and nearly 10 times the amount Apple paid for Beats Electronics, which is, to date, its largest acquisition.

Microsoft is expected to use LinkedIn to bolster its Office 365 and Dynamics offerings but, had Salesforce won the deal, it would have been a rather different story.

Indeed, Recode claimed that, according to sources, Salesforce was most interested in what LinkedIn is best known for -- its recruiting business, which brings in most of its revenue.

Bloomberg, meanwhile, speculated that Salesforce "could have used LinkedIn's vast trove of data on workers around the world to bolster tools that help customers close sales deals".

Featured Resources

The IT Pro guide to Windows 10 migration

Everything you need to know for a successful transition

Download now

Managing security risk and compliance in a challenging landscape

How key technology partners grow with your organisation

Download now

Software-defined storage for dummies

Control storage costs, eliminate storage bottlenecks and solve storage management challenges

Download now

6 best practices for escaping ransomware

A complete guide to tackling ransomware attacks

Download now
Advertisement

Recommended

Visit/laptops/34636/microsoft-surface-laptop-3-hands-on-review-powerfully-tempting
Laptops

Microsoft Surface Laptop 3 13in review: Almost the perfect laptop

6 Dec 2019
Visit/hardware/laptops/354275/microsoft-surface-laptop-3-15in-review-ryzen-falls
Laptops

Microsoft Surface Laptop 3 15in review: Ryzen falls

4 Dec 2019
Visit/cloud/354231/the-it-pro-podcast-is-the-future-multi-cloud
Cloud

The IT Pro Podcast: Is the future multi-cloud?

29 Nov 2019
Visit/business-strategy/collaboration/354160/microsoft-teams-surpasses-20-million-daily-users
collaboration

Microsoft Teams surpasses 20 million daily users

20 Nov 2019

Most Popular

Visit/security/identity-and-access-management-iam/354289/44-million-microsoft-customers-found-using
identity and access management (IAM)

44 million Microsoft customers found using compromised passwords

6 Dec 2019
Visit/cloud/microsoft-azure/354230/microsoft-not-amazon-is-going-to-win-the-cloud-wars
Microsoft Azure

Microsoft, not Amazon, is going to win the cloud wars

30 Nov 2019
Visit/network-internet/wifi-hotspots/354283/industrial-wi-fi-6-trial-reveals-blistering-speeds
wifi & hotspots

Industrial Wi-Fi 6 trial reveals blistering speeds

5 Dec 2019
Visit/business/policy-legislation/354282/boris-johnson-suggests-uk-will-side-with-us-over-huawei
Policy & legislation

Boris Johnson suggests UK will side with US over Huawei exclusion

5 Dec 2019