Apple swallows AI start-up Turi for $200 million

Purchase could help Siri and Apple's driverless car

Apple has snapped up a machine learning start-up from Seattle, with potential implications for many of the company's product areas.

Turi, which builds AI and machine learning toolkits for other applications, was reportedly acquired for around $200 million, according to a Geekwire report.

"Apple buys smaller technology companies from time to time," the company told Geekwire, "and we generally do not discuss our purpose or plans."

Advertisement - Article continues below

The purchase could have numerous applications across the whole of Apple's portfolio. The most obvious use would be in making Siri, Apple's digital assistant, smarter. Apple has opened up Siri's SDK to developers and integrated the feature into MacOS, indicating that the company has big plans for its virtual secretary.

However, it could also be used to offer more intelligent recommendations in Apple's music, movie, books and app stores, or to power the autonomous navigation in its widely-rumoured self-driving car.

Buy-outs of this nature are far from unusual for the Cupertino-based firm. "We generally acquire a company every three to four weeks on average," CEO Tim Cook told CNBC earlier this year. "And so it's a rare month that there's not a company being bought."

The company's latest quarterly earnings call also indicated that Apple is making significant use of AI-based tools, with Cook stating that "we have focused our AI efforts on the features that best enhance the customer experience".

Advertisement - Article continues below

Last year, the company snapped up two AI firms, Perceptio and VocalIQ, within four days of each other, both of which were reportedly rolled into Siri's functionality.

Featured Resources

Top 5 challenges of migrating applications to the cloud

Explore how VMware Cloud on AWS helps to address common cloud migration challenges

Download now

3 reasons why now is the time to rethink your network

Changing requirements call for new solutions

Download now

All-flash buyer’s guide

Tips for evaluating Solid-State Arrays

Download now

Enabling enterprise machine and deep learning with intelligent storage

The power of AI can only be realised through efficient and performant delivery of data

Download now

Most Popular


Zoom kills Facebook integration after data transfer backlash

30 Mar 2020
Server & storage

HPE warns of 'critical' bug that destroys SSDs after 40,000 hours

26 Mar 2020

These are the companies offering free software during the coronavirus crisis

25 Mar 2020
high-performance computing (HPC)

IBM dedicates supercomputing power to coronavirus research

24 Mar 2020